Sheetz Launched Menu Items With First We Feast
The convenience store chain introduced three new limited-time menu items alongside a three-part culinary mini-series.
Updated on Sept. 29, 2026 in Food and Drink
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Sheetz has teamed up with the media brand First We Feast to roll out three exclusive menu items, including a Pizza Bagel Bunz Burger. The partnership is accompanied by a new mini-series featuring chefs Christian Alquiza and Ian Fujimoto.
Why it matters
The collaboration leverages the popularity of food-centric media to drive interest in convenience store dining. By pairing branded content with new menu offerings, Sheetz seeks to increase its appeal to younger consumers through culinary entertainment.
The launch features 3 distinct items created by chefs Christian Alquiza and Ian Fujimoto. The promotional campaign includes a 3-part mini-series titled Fuel Stop Feast.
The players
Adam Richman
He is a television host well known for his work on food-themed programs and culinary travel series.
First We Feast
This media brand produces content focused on food culture and is widely recognized for its popular web series.
Christian Alquiza
He is a professional chef who participated in the culinary battles for the new menu rollout.
Ian Fujimoto
He is a professional chef who competed alongside Christian Alquiza to develop the new food items.
Sheetz
This regional chain operates a network of convenience stores and gas stations across the mid-Atlantic.
The details
The new items, which include the Pizza Bagel Bunz Burger, Lumber Jack Breakfast Sandwich, and Tater Bomb Nachos, are the result of a creative competition between chefs Christian Alquiza and Ian Fujimoto. Television host Adam Richman serves as the narrator for the accompanying three-part series, Fuel Stop Feast.
Timeline
September 25, 2026: A sword swallower performed at a Cranberry Sheetz location.
October 9-10, 2026: The Rivers of Fire festival takes place in Pittsburgh.
Industry Dynamics
The partnership follows the pattern of influencer-led content and product collaborations pioneered by the Hot Ones web series. This strategy marks a pivot for convenience retailers to prioritize digital engagement and culinary celebrity over traditional advertising.
Customers can access the new menu items at participating Sheetz locations starting now. The accompanying mini-series is available for viewing online as part of the promotional campaign.
The takeaway
This partnership illustrates the growing reliance on digital content creators to influence brick-and-mortar retail traffic. Consumers should look for similar cross-promotional events as brands seek to bridge the gap between streaming audiences and physical store visits.
Further reading
Discover more about local culinary trends and new arrivals in our Food and Drink section.
Source note: This article includes information reported by Pittsburgh Magazine.
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