76ers Add Bloom Energy as Jersey Patch Partner
The Philadelphia team's new jersey patch deal follows its decision to exit a prior sponsorship a year early.
Updated on Nov. 2, 2026 in Basketball
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The Philadelphia 76ers announced Bloom Energy as its new jersey patch partner, with the deal worth over eight figures annually. The team had opted out of its previous Crypto.com patch agreement one year early.
Why it matters
The jersey patch is one of the most visible sponsorship spaces in professional basketball, and the Bloom Energy deal reflects the team's continued effort to secure major corporate partners. The team also signed BodyArmor as a multiyear sports drink partner and added Wawa as a partner.
The Bloom Energy jersey patch deal is worth over eight figures annually, according to the team's announcement. The exact contract length and total value were not disclosed.
The players
Philadelphia 76ers
The Philadelphia-based NBA franchise that announced the new jersey patch and sponsorship partnerships.
Bloom Energy
A fuel cell and clean energy company that became the 76ers' new jersey patch sponsor.
Wawa
A Pennsylvania-based convenience store chain that also sponsors the Phillies and Eagles.
The details
The 76ers exited their earlier jersey patch agreement with Crypto.com one year ahead of schedule and replaced it with Bloom Energy. Separately, the team signed BodyArmor to a multiyear deal as its sports drink partner and announced a partnership with Wawa, which will launch a specialty Sixers sandwich paper in January.
Timeline
January 2027: Wawa launches a specialty Sixers sandwich paper.
Wawa held a season-opening tour bus event to kick off the partnership.
Market Landscape
The move replaces a crypto-linked jersey sponsor with an energy company, reflecting how NBA teams rotate jersey patch partners as they chase major corporate backers. Adding BodyArmor and Wawa alongside the patch deal shows the team building out a broader sponsorship portfolio.
Fans will see the Bloom Energy logo on 76ers jerseys, and Wawa's Sixers sandwich paper arrives in January for those visiting the chain. The changes are cosmetic and promotional, with no direct effect on the team's roster or game schedule.
The takeaway
Team sponsorships are increasingly built across several categories at once, from jersey patches to beverages to local retail partners. Readers tracking the franchise's business side can watch for further partner announcements as the season progresses.
Further reading
For more on the local league, see Basketball coverage in Philadelphia.
Source note: This article includes information reported by Sportsbusinessjournal.
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Do you feel more connected to the 76ers because of local sponsors like Wawa?
