Manzanita Will Open New Queen Village Store In November
The boutique expansion will bring a larger storefront and a grand opening party to South 4th Street.
Updated on Sept. 22, 2026 in Openings & Closings
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Owner Dorit Avganim will open a second Manzanita boutique at 711 South 4th Street in November 2026. This new location, which is nearly three times the size of the original shop, serves as part of an expansion strategy.
Why it matters
The expansion allows the boutique to dedicate more square footage to events at its University City location while creating a new retail hub in a street known for vintage shops. It also shifts the business model to focus the new space on signature styling and independent designer goods.
The new Queen Village location is nearly 3 times the size of the original University City store. The owner previously hosted 130 events at the original location over a three-year period.
The players
Dorit Avganim
She is the founder and owner of the Manzanita boutique brand in Philadelphia.
The details
The new 711 South 4th Street storefront will focus on retail collections and home objects, while the original University City boutique transitions into a dedicated community space. This growth follows the brand's launch in 2023 and the owner's recognition with a Best of Philly award in 2025.
Timeline
Manzanita first launched on the retail scene in 2023.
Dorit Avganim earned a Best of Philly award in 2025.
The new Queen Village store opens to the public in November 2026.
The grand opening party, Premiere at 711, is scheduled for November 7, 2026.
Market Landscape
The expansion follows the concentration of vintage retailers as a retail destination strategy, aiming to leverage the existing character of Queen Village to drive customer traffic. This move positions the brand to capture a larger share of the local market by anchoring its presence on a high-traffic street.
Shoppers can expect a larger inventory of home objects and gifts once the new location opens. The transition of the original store into a community-focused venue may also change the availability of events previously held at that site.
The takeaway
Retailers often expand into neighborhoods with existing clusters of similar businesses to capitalize on established foot traffic. Shoppers should monitor local event calendars for the grand opening party in November to take advantage of the new store launch.
Further reading
For more news about new businesses arriving in the city, visit the Openings & Closings section.
Source note: This article includes information reported by Philadelphia Magazine.
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