Two Step Ventures Acquires Erie Sign Manufacturer
Howard Industries confirms a change in ownership as Dan Kelly assumes the role of chief executive officer.
Updated on Oct. 30, 2026 in People
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Investment firm Two Step Ventures has officially acquired Erie-based wholesale sign manufacturer Howard Industries. Following the transaction, Dan Kelly has been named the new chief executive officer of the company.
Why it matters
The acquisition marks a significant transition for the long-standing sign maker while maintaining its local footprint. The company plans to keep its current leadership team and operational base in Erie unchanged.
The firm, which holds a 24-hour delivery standard for ADA-compliant signage, was previously steered by the Schneider family. The leadership team will remain in place following this transition.
The players
Howard Industries
A wholesale sign manufacturer based in Erie that specializes in ADA-compliant products.
Two Step Ventures
A Pittsburgh-based investment firm that recently finalized its purchase of the manufacturing company.
Dan Kelly
The managing partner at Two Step Ventures who has stepped into the role of chief executive officer.
Pat Sutton
The president of the company who will continue in her current leadership position.
The details
Howard Industries will continue to operate out of Erie with its existing leadership team, including current president Pat Sutton. The company was originally established by Howard Schneider and later expanded by Gary and Larry Schneider.
Timeline
Howard Industries was founded in Erie in 1928.
Gary and Larry Schneider built the core business beginning in 1972.
The acquisition was officially announced on October 26, 2026.
Market Landscape
This acquisition represents a transfer of control for a historic manufacturing entity within the competitive wholesale signage sector. It follows a trend of private investment firms integrating established local industrial brands into broader portfolios.
Local operations and existing company leadership are expected to remain consistent for current clients and employees. Customers can continue to rely on the firm for its standard 24-hour delivery of ADA-compliant signage.
The takeaway
Businesses with long histories often undergo ownership transitions that prioritize operational continuity to maintain client trust. The retention of existing leadership suggests a focus on preserving the company's established manufacturing standards.
Further reading
Learn more about the latest leadership developments in the area at the Erie People section.
Source note: This article includes information reported by WJET-TV.
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