Martin Buys Adaptify to Expand AI Insurance Tools
The acquisition adds configurable insurance product lifecycle technology to Martin's product development and regulatory services.
Updated on Nov. 5, 2026 in Business Strategy
Martin, an insurance product development and regulatory services company, acquired Adaptify, an insurance technology company focused on AI-powered product lifecycle management and pricing, on November 5, 2026. The deal follows Martin's rebrand and brings Adaptify's configurable technology into Martin's platform.
Why it matters
The acquisition combines Martin's actuarial, compliance and regulatory filing expertise with software for managing insurance products from development through in-market changes. It is aimed at carriers, MGAs and program administrators that must navigate complex product approval processes.
Martin reports three decades of product development experience and services spanning fifty-one jurisdictions across property and casualty lines. The purchase price and revenue impact of the Adaptify deal were not disclosed.
The players
Martin
Martin is an insurance product development and regulatory services company that supports carriers, MGAs and program administrators across the product lifecycle.
Adaptify
Adaptify is an insurance technology company offering configurable AI-powered tools for product lifecycle management and pricing.
Polaris Growth Fund
Polaris Growth Fund is an investment fund that made a strategic investment in Martin.
The details
Adaptify offers configurable technology to manage the full insurance product lifecycle, which Martin is integrating into its platform. Polaris Growth Fund made a strategic investment in Martin, and the company says it is positioned for accelerated growth and continued expansion.
Timeline
November 5, 2026: Martin completes its acquisition of Adaptify.
Market Landscape
The deal consolidates insurance product development services with configurable lifecycle software, a pairing that targets carriers and MGAs facing rising regulatory filing demands across many jurisdictions. It positions Martin against firms that offer only advisory services or only software.
Insurance carriers and MGAs may see faster product approvals and filings if the combined platform performs as intended. Policyholders are not directly affected by the acquisition itself.
The takeaway
Insurers managing many product lines across many states may find integrated product development and regulatory tools reduce the time needed to launch or update products. Watching how the combined offering performs will show whether that integration delivers.
Further reading
For more on corporate deals like this one, see Business Strategy coverage.
Source note: This article includes information reported by The Manila times.
