Morrow Equipment COO Peter Juhren to Retire in 2026
Longtime executive Peter Juhren will step down at the end of 2026, with Mike Heacock set to take over the role.
Updated on Oct. 23, 2026 in People
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Morrow Equipment chief operating officer Peter Juhren plans to retire at the end of 2026. Following his departure, Mike Heacock will step into the role to lead the company operations.
Why it matters
The transition marks the end of a 46-year career at the company for Juhren, who will remain on staff as president emeritus to assist with the leadership change.
Peter Juhren concludes a 46-year career at Morrow Equipment after serving 6 years as chief operating officer. Incoming leader Mike Heacock brings professional experience including a 10-year tenure at Sunnen Crane Service.
The players
Peter Juhren
He is the outgoing chief operating officer of Morrow Equipment who will transition to the role of president emeritus.
Mike Heacock
He joined Morrow Equipment in 2020 and is the designated successor to the chief operating officer position.
Andrew Stalter
He is the current business development manager at Morrow Equipment who joined the organization in 2025.
The details
Juhren began his tenure at the firm on October 20, 1980, eventually serving as corporate service manager in 1994 and vice president of operations in 2015. Mike Heacock, who joined the company in 2020, will assume the COO position upon Juhren's retirement.
Timeline
October 20, 1980: Peter Juhren started at Morrow Equipment.
1994: Juhren became corporate service manager.
2015: Juhren became vice president of operations.
2020: Juhren became chief operating officer.
End of 2026: Peter Juhren will retire.
Market Landscape
This transition marks a shift in executive leadership at Morrow Equipment following the long-standing tenure of Peter Juhren. The move positions Mike Heacock to steer the company as it navigates future market competition.
Clients and partners of Morrow Equipment can expect a planned leadership transition as Juhren remains involved as president emeritus through the end of 2026. This strategy aims to ensure consistent operations and service continuity for existing customers.
The takeaway
Executive succession planning ensures that legacy knowledge is preserved during organizational leadership changes. Stakeholders should note that the transition will be supported by a year-long overlap to ensure stability.
Further reading
Learn more about organizational changes in the region by visiting the People section.
Source note: This article includes information reported by Vertikal.
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