Jamba Juice Launched Breast Cancer Support Campaign
The company introduced a new smoothie to raise funds for the Tigard-based nonprofit Breast Friends.
Updated on Sept. 23, 2026 in Philanthropy
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Jamba Juice has partnered with Portland Fire to launch a new breast cancer support campaign. Customers can purchase the Portland Fire Dragon smoothie, with $1 from each sale donated to the nonprofit organization Breast Friends.
Why it matters
This initiative provides financial resources to Breast Friends, allowing the nonprofit to continue offering free mentorship and support programs for those impacted by breast cancer. It connects a national brand with local efforts to assist patients in the Pacific Northwest.
Jamba Juice is donating $1 for every Portland Fire Dragon smoothie sold, supporting a nonprofit that has operated since its founding in 2000. Total proceeds depend on individual customer purchase volume across the region.
The players
Jamba Juice
Jamba Juice is a national beverage chain that specializes in smoothies, juices, and healthy snacks.
Breast Friends
Breast Friends is a nonprofit organization based in Tigard that provides free mentorship and support programs for individuals affected by breast cancer.
Becky Olson
Becky Olson is a co-founder of the nonprofit organization Breast Friends.
Sharon Henifin
Sharon Henifin is a co-founder of the nonprofit organization Breast Friends.
The details
Customers support the cause by ordering the Portland Fire Dragon smoothie at participating locations. The funds go directly to Breast Friends, an organization based in Tigard that provides specialized mentorship services for breast cancer patients.
Timeline
Breast Friends was founded in 2000.
The campaign launched on September 22, 2026.
Market Landscape
This collaboration follows the established industry pattern of using point-of-sale charitable donations to drive consumer engagement while funding local community health services. The move positions the company to build brand loyalty by aligning its product offerings with regional philanthropic causes.
Local customers can support the cause simply by selecting the Portland Fire Dragon smoothie during their next visit. The program offers a direct way for residents to contribute to cancer mentorship services through their standard daily shopping routine.
The takeaway
Supporting charitable organizations through menu items provides an accessible way for consumers to engage in philanthropy. Shoppers should check local participating menus to ensure their purchase contributes to the donation goal.
Further reading
Learn more about local efforts to support health services in the Philanthropy section.
Source note: This article includes information reported by Oregon Live.
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