Sabrina Ionescu Launches Eugene Food Drive

The SI20 Foundation and Market of Choice are teaming up to raise money for food security in Eugene.

Updated on Oct. 15, 2026 in Philanthropy

Bold vector editorial illustration showing a woven grocery tote overflowing with fresh produce, representing community food security efforts. — The SI20 Foundation and Market of Choice have launched a collaborative food drive in Eugene to support local food security initiatives. AI Illustration. Upload story photo >

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Sabrina Ionescu has launched an annual food drive in partnership with Market of Choice and Food for Lane County. The initiative leverages social media outreach and local matching donations to fight food insecurity.

Why it matters

The program provides a direct avenue for the community to address local food insecurity through combined corporate and private matching funds. This collaborative effort maximizes the impact of individual cash contributions at the register.

The initiative features a $15,000 combined matching pool across four Eugene Market of Choice stores. This includes a $10,000 match from Market of Choice and a $5,000 match from the SI20 Foundation.

The players

Sabrina Ionescu

A professional athlete who uses her platform and foundation to support community-based charitable initiatives.

Market of Choice

An Oregon-based grocery retailer that operates multiple locations and frequently participates in regional philanthropic efforts.

Food for Lane County

A regional food bank network dedicated to reducing hunger and food insecurity through a variety of community programs.

SI20 Foundation

A charitable organization established to provide resources and support to various social and community causes.

The details

Customers can contribute cash donations directly at any of the four participating Market of Choice locations in Eugene. Sabrina Ionescu is utilizing her social media presence to promote the campaign and drive participation throughout the city.

The annual food drive runs through November 30, 2026.

Market Landscape

This partnership mirrors the broader trend of celebrity-backed regional food security initiatives aimed at increasing local engagement. It positions the organizations as active participants in addressing community needs through high-visibility corporate philanthropy.

Shoppers in Eugene can participate by making cash donations at the register, which will be matched by the partner organizations. These contributions directly fund food distribution efforts led by Food for Lane County throughout the city.

The takeaway

Supporting organized local food drives allows community members to double the value of their cash donations through corporate matching programs. Residents can participate at any of the four local store locations until the end of November.