Tanner Bowen Launched Electrolyte Water Brand SURV
The Bend-based entrepreneur introduced a new sparkling hydration drink made with real fruit juice and minerals.
Updated on Sept. 24, 2026 in Openings & Closings
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Tanner Bowen has launched SURV, a new sparkling electrolyte water brand developed and manufactured in Bend, Oregon. The drink features a formula built on Himalayan salt, real fruit juice, and natural flavors.
Why it matters
The brand was created to offer a hydration option that balances an effective electrolyte profile without the use of stevia or artificial sweeteners. Bowen developed the product after seeking an alternative to the overly sweet beverages currently on the market.
Each can of the sparkling electrolyte water provides 500 mg of sodium, 160 mg of potassium, and 40 mg of magnesium. These figures represent the foundational mineral content used for the product's initial launch.
The players
Tanner Bowen
An entrepreneur based in Bend, Oregon, who founded the beverage brand SURV.
The details
Bowen financed the venture through the sale of a previous pizza food cart business and spent over one year collaborating with a third-party lab to finalize the formula. The product is currently available in a grapefruit flavor, with plans to expand the lineup in the near future.
Timeline
September 24, 2026: The SURV brand officially launched in Bend.
Market Landscape
The launch of SURV aligns with the broader industry shift toward premium, clean-label functional beverages that prioritize natural ingredients. This move positions the brand to compete against legacy sports drinks by targeting consumers who reject artificial sweeteners.
Local shoppers in Bend can now find the initial grapefruit flavor of SURV on store shelves. The product provides a new option for those looking to avoid stevia while maintaining electrolyte intake through natural mineral sources.
The takeaway
When choosing a new electrolyte drink, look for labels that explicitly disclose mineral content and sweetener sources to ensure they align with your dietary preferences. Staying informed about the ingredients in your hydration choices can help you avoid unwanted artificial additives.
Further reading
For more on new businesses appearing in the area, visit the Openings & Closings section.
Source note: This article includes information reported by Cascade Business News.
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Do you prefer your electrolyte drinks to be free of stevia and artificial sweeteners?
