McCollum Family Vineyard Established in Oregon

CJ and Elise McCollum launched their wine business on a 318-acre property in 2026.

Updated on Oct. 13, 2026 in Wine

Screen-print poster illustration of ripe grape clusters with rolling vineyard hills, evoking the heritage of Oregon's wine country. — CJ and Elise McCollum formally established their family vineyard in Oregon, a strategic investment aimed at building long-term generational family wealth. AI Illustration. Upload story photo >

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In 2026, CJ and Elise McCollum formally established the McCollum Family Vineyard business in Oregon. The couple began offering appointment-based wine tastings at their vineyard in September of that year.

Why it matters

The venture serves as a strategic effort to build generational family wealth and create new opportunities for future family members.

The McCollum Family Vineyard spans a 318-acre property that previously operated as a Christmas tree farm. Currently, 56 acres are dedicated to the cultivation of Pinot Noir and Chardonnay grapes.

The players

CJ McCollum

He is an active professional athlete and entrepreneur who co-founded the McCollum Family Vineyard.

Elise McCollum

She is the co-founder of the McCollum Family Vineyard business established in Oregon.

Adelsheim Vineyard

This is an established Oregon-based winery that entered into a partnership with the McCollums in 2017.

The details

After purchasing the land in 2021, the couple transformed the former Christmas tree farm into a sustainable vineyard operation. They built this enterprise following their initial 2017 partnership with Adelsheim Vineyard and the 2020 release of their first wine, Heritage 91.

The couple began their partnership with Adelsheim Vineyard in 2017.
The Heritage 91 wine label was first released by the couple in 2020.
The 318-acre property in Oregon was purchased by the pair in 2021.
McCollum Family Vineyard was formally established in 2026.
Appointment-based wine tastings were introduced at the property in September 2026.

Culture Shift

The transition of this property from a Christmas tree farm to a vineyard reflects a broader shift toward diverse, sustainable land use in Oregon. This movement highlights the long-term investment strategies now common among modern winery owners in the Pacific Northwest.

Residents and wine enthusiasts can visit the property for scheduled wine tastings by appointment. The business requires advance booking, which determines the availability of the experience for those visiting the Oregon region.

The takeaway

Building a family-owned vineyard is a multi-year process that often begins with strategic industry partnerships. Establishing a sustainable land-use model can help transform historical agricultural properties into viable modern businesses.