Simple Modern Donates Profits to Stephenson Cancer Center

The Oklahoma-based company is supporting breast cancer awareness and patient care throughout the month of October.

Updated on Oct. 16, 2026 in Philanthropy

Bold vector editorial illustration of a pink insulated tumbler, symbolizing support for breast cancer awareness and patient care. — Simple Modern is donating 100 percent of profits from pink product sales on October 16 to the Stephenson Cancer Center in Oklahoma. AI Illustration. Upload story photo >

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Simple Modern is donating 100 percent of profits from pink product sales on October 16 to the Stephenson Cancer Center. The effort coincides with National Mammography Day and includes distributing hundreds of tumblers to patients receiving screenings.

Why it matters

This initiative promotes breast cancer screening and early detection efforts while providing tangible support to patients undergoing mammography. It reinforces the company's commitment to giving back to the community during Breast Cancer Awareness Month.

Simple Modern has provided 40,000 tumblers to cancer patients and caregivers in past initiatives. The company maintains an ongoing policy of donating at least 10 percent of its total annual profits to various nonprofit organizations.

The players

Simple Modern

Simple Modern is an Oklahoma-based consumer goods company that produces drinkware and frequently commits to charitable giving.

OU Health Stephenson Cancer Center

OU Health Stephenson Cancer Center is a facility in Oklahoma City that holds the designation of being the state's only National Cancer Institute-designated cancer center.

The details

The Oklahoma City-based company is partnering with health systems to distribute tumblers to women arriving for their mammography appointments in Oklahoma and Michigan. Participating pink products are sold through the company's online collection to raise funds for the Stephenson Cancer Center, which is the only National Cancer Institute-designated center in Oklahoma.

October 16, 2026: The company donates all profits from pink product sales and distributes tumblers.
October 2026: Breast Cancer Awareness Month initiatives take place throughout the region.

Market Landscape

This move reflects a growing trend of corporate philanthropy where consumer brands align with the high-stakes clinical standards of an National Cancer Institute-designated cancer center to build brand trust. By integrating product donations with medical screening awareness, Simple Modern differentiates itself from competitors within the competitive drinkware market.

Shoppers purchasing pink products online are directly contributing to patient support programs at the local cancer center. For patients, the initiative provides tangible comfort items during their scheduled mammography appointments.

The takeaway

Supporting charitable causes through specific product sales allows consumers to participate in healthcare advocacy through their everyday purchasing habits. This model offers a simple way for companies to funnel resources directly toward patient wellness initiatives.