Oklahoma Launches Second Seat Belt Campaign
The Never Skip the Click campaign runs through November, Oklahoma's Seat Belt Month, to boost buckle-up rates statewide.
Updated on Nov. 3, 2026 in Trucks
Live Poll
Do you plan to buckle up on every trip this November?
The Oklahoma Department of Transportation and Oklahoma Turnpike Authority have launched a second year of the Never Skip the Click seat belt campaign. The effort runs throughout November and coincides with National Seat Belt Day on November 14.
Why it matters
A recent statewide observational study estimated about 83% of Oklahomans buckle up on local and rural roads, and Oklahoma ranked 39th nationally in lack of seat belt use based on 2024 rates. The campaign targets groups with lower compliance, including rural drivers, pickup occupants, young adults, and men.
The most recent statewide study found fewer than 79% of pickup drivers wearing seat belts, while 2025 county rates ranged from 72% in Comanche County to 79.9% in Okmulgee County. Federal data shows front-seat car occupants face a 45% reduction in fatal injury risk when belted.
The players
Oklahoma Department of Transportation
The state agency responsible for transportation infrastructure and safety programs in Oklahoma, co-leading the campaign.
Oklahoma Turnpike Authority
The state body that operates Oklahoma's turnpike system, co-leading the Never Skip the Click campaign.
The details
The campaign includes public events, community outreach, digital storytelling, and partnerships with state agencies including the Oklahoma Department of Public Safety, Oklahoma Highway Safety Office, Oklahoma Highway Patrol, and Service Oklahoma. Messaging is directed at rural drivers, pickup occupants, young adults, and men.
Timeline
November 2026: Campaign runs during Oklahoma's Seat Belt Month.
November 14, 2026: National Seat Belt Day, coinciding with the campaign.
Roadmap
The campaign builds on Oklahoma's Seat Belt Month designation and continues a second year of the Never Skip the Click effort aimed at closing the gap between statewide compliance and the 39th national ranking. It focuses on pickup occupants and rural drivers, the groups where observed belt use remains lowest.
Drivers and passengers in Oklahoma are reminded that buckling up is the single most effective step against fatal injury in a crash. Pickup occupants, who showed the lowest observed compliance, are a specific focus of the campaign's outreach.
The takeaway
Buckling up on every trip, including short drives on rural roads, is a simple habit that measurably reduces the risk of serious injury in a crash. Checking that all passengers, especially those riding in a pickup bed or back seat, are belted before leaving is an easy step.
Further reading
For more on pickup safety, see the Trucks section.
Live Poll
Do you plan to buckle up on every trip this November?
