Miniso Opens First U.S. Miniso Land in Columbus

The 15,000-square-foot flagship retail space at Easton Town Center features over 30 global intellectual property collections.

Updated on Oct. 20, 2026 in Retail

Miniso launched its first U.S. flagship 'Miniso Land' at Easton Town Center in Columbus, Ohio, featuring over 30 themed product collections. AI Illustration. Upload story photo >

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Miniso has officially launched its first U.S. Miniso Land store at the Easton Town Center in Columbus, Ohio. The new location spans 15,000 square feet and offers an immersive shopping experience focused on intellectual property partnerships.

Why it matters

This opening represents a major step in the company's Super IP and Super Store strategy, which aims to blend traditional retail with themed, immersive environments. By dedicating space to specific IP zones, the brand seeks to deepen consumer engagement with its diverse product offerings.

The new store carries over 5,500 SKUs, with intellectual property products accounting for more than 60% of the total inventory. Shoppers can explore over 130 Disney-themed items and more than 100 products within the Hello Kitty and Friends zone.

The players

Miniso

Miniso is a global lifestyle retailer that specializes in affordable, IP-driven consumer goods and household products.

Easton Town Center

Easton Town Center is a major mixed-use shopping and entertainment complex located in Columbus, Ohio.

The details

The store layout is designed to facilitate movement between various themed zones and category sections, incorporating environments that highlight more than 30 global IP collections. This design serves to combine high-volume retail with the immersive brand experiences first pioneered by the company during the 2024 debut of Miniso Land in Shanghai.

Miniso Land debuted its first global location in Shanghai in 2024.
The total worldwide store count reached 8,600 locations as of June 30, 2026.
The new Columbus Miniso Land store officially opened on October 17, 2026.
Four additional IP-driven stores are scheduled to open in Canada between October and November 2026.

Market Landscape

The introduction of Miniso Land into the U.S. market follows the company's Super IP and Super Store strategy, which prioritizes immersive retail environments to differentiate the brand from standard big-box retailers. This move positions Miniso to capture greater market share by leveraging exclusive partnerships to drive consistent foot traffic.

Local shoppers gain immediate access to a curated selection of over 5,500 products, including exclusive items from more than 30 global IP collections. The new store provides residents with an interactive shopping destination that replaces traditional aisle-based browsing with themed, immersive retail zones.

The takeaway

The expansion into larger, IP-themed stores suggests that modern retailers are increasingly prioritizing experiential shopping to remain competitive. Customers looking for specific character merchandise can expect a broader, more centralized inventory at these specialized locations compared to standard retail outlets.

What happens next

Miniso plans to open four additional IP-driven store locations in Canada during October and November 2026, including Super Miniso stores in Mississauga, Winnipeg, and Montreal, as well as a Canadian Miniso Land store in Toronto.