Columbus Launched Downtown Discovery Pass
The program encourages local foot traffic amidst ongoing Capital Line construction on Gay Street.
Updated on Oct. 6, 2026 in Openings & Closings
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Downtown Columbus Inc. and Experience Columbus have introduced the Downtown Discovery Pass to support local businesses. The initiative provides financial incentives for residents to visit shops and restaurants currently affected by regional construction.
Why it matters
Active construction work has caused a decline in customer traffic to downtown storefronts. This program aims to sustain the local economy by incentivizing patronage during the infrastructure improvement phase.
The Downtown Discovery Pass offers a $25 gift card to users who check into eight of the 20 participating businesses. These locations are located along the path of the Capital Line, which will span 2 miles upon completion.
The players
Downtown Columbus Inc.
This is a private, non-profit organization dedicated to the management and development of the downtown area.
Experience Columbus
This organization serves as the official destination marketing and management organization for the city.
The details
The pass allows visitors to explore various restaurants, bars, shops, and galleries while construction work continues on the first phase of the Capital Line. The project is currently in the utility enablement stage, requiring customers to navigate around active work zones to reach businesses.
Timeline
Phase one of the Capital Line is expected to open in 2027.
Market Landscape
This effort represents a localized strategy to maintain consumer engagement during major municipal infrastructure projects. By integrating digital rewards with physical foot traffic, it directly addresses the competitive disadvantage businesses face during city-wide construction.
Residents and visitors can earn a $25 gift card by visiting eight participating locations on Gay Street. The program helps offset the inconvenience of navigating construction areas while supporting local establishments.
The takeaway
Using the pass provides a tangible way to support downtown merchants struggling with lower traffic during infrastructure updates. Participating in the program also helps residents discover local gems that remain open throughout the utility enablement phase.
Further reading
For more information on local business activity, visit the Columbus Openings & Closings section.
More information
View the Downtown Discovery Pass information page to see a full list of participating shops and restaurants.
Source note: This article includes information reported by NBC4i.
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Do you believe local programs are effective at supporting businesses during major city construction projects?
