Cleveland Hopkins Unveils New Brand, Logo
The airport's refreshed identity arrives as early phases of its $1.6 billion transformation are completed.
Updated on Nov. 5, 2026 in Air Travel
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Cleveland Hopkins International Airport unveiled a new brand and logo on Thursday, timed to coincide with development of a new terminal. The updated logo keeps the previous blue and green color scheme and adds the tagline "Where the Land meets the Sky."
Why it matters
The previous logo was at least 20 years old and due for an update, and the rebrand reflects progress on the airport's broader transformation for Cleveland travelers. The airport surveyed travelers, employees and partners last year and received more than 1,300 responses to guide the new identity.
The $1.6 billion transformation includes a parking lot scheduled to open next year and a parking garage scheduled for 2029. The brand project cost about $50,000, excluding expenses to update signs and infrastructure.
The players
Cleveland Hopkins International Airport
The primary airport serving the Cleveland region, which is undergoing a major transformation and rebrand.
Recess Creative
A Cleveland-based creative agency that developed the airport's new brand.
The details
The new logo incorporates the airport codes for Cleveland Hopkins (CLE) and Burke Lakefront Airport (BKL), which remains part of the Cleveland Airport System. The brand was developed with Cleveland-based Recess Creative and will roll out gradually across signage, social media, employee uniforms and vehicles.
Timeline
Thursday: New brand and logo unveiled
Next year (2027): New parking lot scheduled to open
2029: New parking garage scheduled to open
2032: New terminal set to open
Industry Dynamics
Cleveland's rebrand follows the pattern of U.S. airports pairing terminal modernization with identity updates during the recent capital improvement cycle. The $1.6 billion project places Hopkins among the regional airports investing heavily in next-generation facilities.
Travelers flying through Cleveland Hopkins should expect construction-related changes to parking and terminal access over the coming years as the transformation proceeds. The gradual rollout of the new logo means signage will update over time rather than all at once.
The takeaway
Major airport projects unfold in phases over several years, so travelers should check current airport updates before planning trips through Cleveland Hopkins during the transformation.
What happens next
The new parking lot is scheduled to open next year, the parking garage in 2029, and the new terminal in 2032.
Further reading
For more on how airports are planning upgrades, explore Air Travel coverage.
Source note: This article includes information reported by Cleveland.
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Should local governments keep spending heavily on airport upgrades like Cleveland's?
