Cincinnati Men Wear Pink Campaign Targets 2026 Goal
Local community leaders are raising money to support the American Cancer Society during Breast Cancer Awareness Month.
Updated on Oct. 31, 2026 in Philanthropy
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Director Jeanette Altenau is currently leading the Cincinnati Men Wear Pink campaign as it works toward a $315,000 goal for October 2026. The initiative mobilizes 30 male ambassadors to host events and fundraisers in support of the American Cancer Society.
Why it matters
The campaign raises critical funds for breast cancer research and resources during Breast Cancer Awareness Month. It honors survivors and those lost to the disease while highlighting the importance of community-led advocacy.
The 2026 campaign has set a fundraising goal of $315,000. This represents a significant increase from the $120,000 raised during the inaugural 2016 campaign.
The players
Jeanette Altenau
She serves as the director of community relations and government affairs at TriHealth and manages the organization of the campaign.
Eliot Isaac
A campaign ambassador who supports the cause in memory of his former colleague Kimberly Williams.
Beryl Love
A campaign ambassador who participates in the movement to support breast cancer awareness following his mother's diagnosis.
Kimberly Williams
She was a former captain at the Cincinnati Police Department and the first African-American woman to reach that rank before her death.
American Cancer Society
This national voluntary health organization is dedicated to eliminating cancer through research, education, and patient support.
The details
Thirty male ambassadors, including Beryl Love and Eliot Isaac, are participating in the program to drive donations. The effort holds personal significance for many, with Isaac honoring the memory of former Cincinnati Police Captain Kimberly Williams, who died of triple-negative breast cancer in 2018.
Timeline
The Men Wear Pink campaign began in Cincinnati in 2016.
Captain Kimberly Williams died in 2018 at the age of 54.
Campaign leaders appeared on a podcast to discuss the mission on October 28, 2026.
Fundraising activities are taking place throughout October 2026.
Market Landscape
The Cincinnati effort follows the pattern set by the national American Cancer Society Men Wear Pink initiative to engage male leaders in breast cancer advocacy. This local campaign leverages established community networks to expand the reach and fundraising efficacy of the national program.
Community members looking to support the initiative can contribute through the official campaign portal. The funds raised directly assist the American Cancer Society in providing breast cancer screenings and educational resources to the public.
The takeaway
The campaign demonstrates how local ambassadors can significantly increase philanthropic impact by leveraging their professional networks for community health. Residents can participate by supporting events hosted by the 30 active ambassadors to help reach this year's financial milestone.
Further reading
Learn more about local efforts by visiting the Cincinnati Philanthropy section.
More information
To donate or learn more about the initiative, visit the Men Wear Pink donation portal.
Source note: This article includes information reported by Cincinnati.
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