Bengals Name CBTS Partner for Practice Facility
The Cincinnati-based technology firm takes over naming rights for the team's indoor practice facility located near Paycor Stadium.
Updated on Oct. 29, 2026 in Football
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The Cincinnati Bengals have officially selected CBTS as the new naming rights partner for their indoor practice facility. The tech company, which is based in Springdale, replaces Integrity Express Logistics as the title sponsor of the venue.
Why it matters
This agreement leverages the team's ability to monetize facility branding as stipulated in their recent lease agreement with Hamilton County. It further integrates CBTS, the team's official technology partner, into the franchise's operational infrastructure.
The indoor practice facility spans an 80,000-square-foot footprint and features a 100-yard football field. The facility originally opened in the fall of 2022 and was previously known as the IEL Indoor Facility.
The players
Cincinnati Bengals
This professional American football team competes in the National Football League and is based in Cincinnati.
CBTS
Headquartered in Springdale, this technology company serves as the official technology partner for the Bengals.
Hamilton County
This local government entity manages the public assets involved in the stadium lease agreement with the Bengals.
The details
Under a 2025 lease agreement with Hamilton County, the Bengals hold exclusive rights to sell naming sponsorships for their stadium complex and training fields. The new facility sponsorship marks an expansion of the existing professional relationship between the football team and the technology provider.
Timeline
1994: CBTS was founded as a division of Cincinnati Bell.
Fall 2022: The indoor practice facility opened to the team.
2022: The Bengals signed a 16-year naming rights deal for Paycor Stadium.
2025: The Bengals signed a new lease agreement with Hamilton County.
October 29, 2026: The partnership with CBTS was formally announced.
Season Trajectory
This deal follows the legal framework established by the 2025 Bengals-Hamilton County lease agreement regarding commercial control of team assets. It solidifies a long-term revenue and partnership strategy that positions the franchise to maximize branding opportunities across its entire stadium complex.
The change replaces the former IEL branding on facility signage and promotional materials near Paycor Stadium. Fans and local stakeholders can expect the new CBTS branding to appear on the practice facility exterior and internal field space immediately.
The takeaway
Naming rights deals for training facilities reflect the increasing commercialization of NFL team infrastructure beyond the main stadium. Teams often leverage these local partnerships to deepen corporate ties while generating supplementary revenue streams.
Further reading
For more background on the team's local developments, see Football.
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Do you prefer when local companies hold the naming rights for your community's professional sports facilities?
