Legends Global Extends Cincinnati Open Partnership
The firm will continue managing operations for the tournament through 2028 after a record-breaking 2026 event.
Updated on Oct. 27, 2026 in Tennis
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Legends Global has extended its partnership with Beemok Sports and Entertainment to manage ticketing, hospitality, and sponsorships for the Cincinnati Open. The new agreement runs through 2028.
Why it matters
The extension follows a successful 2026 tournament that saw record attendance and significant operational growth. This partnership secures continued management for the Cincinnati Open as it leverages recent facility investments.
The 2026 tournament drew a record 300,288 fans, supported by over $260 million in campus-wide facility renovations completed in 2025. Legends also expanded on-site retail space by 3,000 square feet, bringing the total number of points of sale to 18.
The players
Legends Global
This company provides premium event services including ticketing, merchandise, and hospitality for major sporting venues.
Beemok Sports and Entertainment
This organization owns and operates the Cincinnati Open tennis tournament.
The details
Legends Global will maintain its role in managing premium hospitality and sponsorships for the tournament. As the official merchandise partner, the company will continue its operations at the Cincinnati Open through 2031.
Timeline
Beemok Sports and Entertainment acquired the Cincinnati Open sanction in 2022.
Legends Global began working with the Cincinnati Open in 2024.
The tournament completed a $260 million renovation in 2025.
A record 300,288 fans attended the 2026 tournament.
The management partnership extension concludes in 2028.
Season Trajectory
The partnership extension signals a long-term commitment to maintaining the operational standards set during the facility expansion project. This stability helps secure the tournament's position as a major fixture on the professional tennis calendar.
Fans can expect continued management of premium hospitality and merchandise inventory through the 2028 tournament cycle. The retail expansion to 18 total points of sale aims to reduce wait times for on-site event merchandise.
The takeaway
The successful execution of the 2026 tournament demonstrates the impact of strategic partnerships on event scaling and fan attendance. Fans attending future tournaments can expect consistent operational standards through at least 2028.
Further reading
Find more updates on the Tennis tournament page.
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