Valvoline Global Becomes FIFA Women’s World Cup Supporter
The company has also named midfielder Rose Lavelle as a new brand ambassador for the upcoming 2027 tournament.
Updated on Oct. 20, 2026 in Soccer
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Valvoline Global Operations is now an official supporter of the FIFA Women's World Cup Brazil 2027. Cincinnati-based midfielder Rose Lavelle has also joined the company as a brand ambassador to help lead fan engagement initiatives.
Why it matters
The partnership aligns the company's 160-year history of performance with the first Women's World Cup to be hosted in South America. The initiative aims to celebrate athletes and fans who are shaping the future of soccer globally.
Valvoline Global operates in more than 140 countries and maintains a network of 80,000 points of distribution. The upcoming tournament features 32 teams representing six continents.
The players
Valvoline Global Operations
This automotive brand is establishing its new global headquarters in Cincinnati and maintains a 160-year corporate heritage.
Rose Lavelle
She is a professional soccer midfielder who represents the United States and has deep connections to the city of Cincinnati.
FIFA
This international governing body manages the organization of the world's most prominent soccer tournaments, including the Women's World Cup.
The details
As part of the sponsorship, the company will coordinate fan experiences and promotions across Europe and the Americas to build momentum leading up to the tournament. Rose Lavelle will work directly with the brand to participate in these fan-focused events throughout the tournament lifecycle.
Timeline
The tournament begins in Brazil on June 24, 2027.
The event concludes on July 25, 2027.
Season Trajectory
This partnership reflects the growing commercial scale of the FIFA Women's World Cup as it prepares for its first South American debut. It signals an increased focus on global fan engagement strategies within the tournament's broader commercial ecosystem.
Local fans can expect increased activation and fan-focused events throughout the tournament cycle. These initiatives aim to bridge the company's regional footprint in Cincinnati with the global visibility of the international competition.
The takeaway
This partnership highlights how global brands use major sporting events to cultivate long-term engagement with international fan bases. Residents can look forward to more tournament-related local activities as the event dates draw closer.
What happens next
Valvoline Global will announce specific fan promotions and experiential events in the coming months as the tournament launch approaches.
Further reading
Learn more about local connections to the sport in our Soccer section.
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