Cincinnati Enquirer Launched New Marketing Campaign

The local newspaper debuted its A Bit Extra Extra since 1841 campaign to highlight its evolution as a digital news source.

Updated on Oct. 13, 2026 in Advertising

A wide shot of a historic red-brick industrial building in Cincinnati during golden hour, emphasizing the newspaper's heritage. — The Cincinnati Enquirer has debuted a new marketing campaign, 'A Bit Extra Extra since 1841,' to rebrand the historic publication for digital readers. AI Illustration. Upload story photo >

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The Cincinnati Enquirer has launched a new marketing campaign titled A Bit Extra Extra since 1841. The initiative debuted alongside the Blink Cincinnati arts festival to modernize the image of the historic newspaper.

Why it matters

The campaign aims to reposition the newspaper, which is the last surviving daily publication in the city, as an essential digital news source for modern readers. It seeks to bridge the gap between the publication's long history and current digital demands.

The Cincinnati Enquirer began its publication history in 1841 and has operated for nearly 200 years as the city's only surviving daily newspaper. The current campaign serves as a strategic pivot to highlight its transition to a primary digital information source.

The players

The Cincinnati Enquirer

This is a daily newspaper owned by the USA Today company and is currently the last surviving daily print publication in Cincinnati.

Curiosity

This is a creative agency that produced the materials for the new marketing campaign.

The details

Produced by the agency Curiosity, the campaign features billboards and digital kiosks placed throughout Cincinnati that incorporate local cultural references. These materials are intended to refresh the newspaper's brand identity while honoring its longstanding presence in the region.

The Cincinnati Enquirer published its first issue on April 10, 1841.
The campaign is scheduled to extend into audio and video formats in late fall 2026.

Market Landscape

This move reflects the ongoing transition of legacy print media organizations toward digital-first business models. By refreshing its brand image, the newspaper aims to solidify its market share against newer digital competitors.

Local residents will encounter the new campaign branding on billboards and digital kiosks across the city. The initiative serves to inform current and prospective readers of the newspaper's focus on digital news delivery.

The takeaway

Legacy brands must constantly evolve their marketing to remain relevant in a digital-first world. This campaign highlights the importance of connecting historic local institutions to current consumer habits.

What happens next

The creative agency Curiosity is scheduled to expand the marketing effort into audio, video, and additional social media activations during late fall 2026.