The Fidelity Hotel Opens in Cincinnati Gwynne Building
A new 165-room hotel debuts inside the historic former headquarters of Procter & Gamble.
Updated on Sept. 25, 2026 in Hotels
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The Fidelity Hotel has opened in Cincinnati, occupying the landmark Gwynne Building. Developed by New Waterloo, the property transforms the former Procter & Gamble headquarters into a modern lodging destination.
Why it matters
The project serves as a site-responsive adaptive reuse of the historic Beaux-Arts structure, aiming to preserve the architectural legacy of the city's Fountain District. It introduces both luxury accommodations and new dining options to the neighborhood.
The Fidelity Hotel features 165 guest rooms housed within a composite of four distinct structures. The property includes a four-story light court and grand staircase designed to unify the varying floor elevations of the historic site.
The players
New Waterloo
This hospitality development group is responsible for the property management and project execution of the hotel.
Looney & Associates
The interior design firm specializes in hospitality projects and executed the aesthetic vision for this historic renovation.
The details
Designed by Looney & Associates, the interior utilizes a layered residential aesthetic featuring hardwood floors and unlacquered brass finishes. Guests have access to the Gwynne restaurant and Cora's All Day Café, which draws culinary inspiration from the Ohio River Valley.
Timeline
The Gwynne Building was originally designed by architect Ernest Flagg in the early 20th century.
Roadmap
This project continues the trend of converting former corporate headquarters into high-end hospitality venues in major American cities. By leveraging historic architectural assets, developers are revitalizing urban cores while maintaining the physical heritage of the district.
Travelers visiting the Fountain District can now book accommodations within this historic building, which offers proximity to local landmarks. When planning your trip, consider that the site's unique architectural layout may result in varying room configurations across the four joined structures.
The takeaway
The transformation of the Gwynne Building highlights how historic preservation can drive new commercial life in urban centers. Visitors should appreciate the design efforts that blend Beaux-Arts elements with modern residential amenities.
Further reading
Explore more luxury lodging options in the area by visiting our Cincinnati Hotels section.
Source note: This article includes information reported by Design Milk.
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