Honda to Redesign Accord and Launch SUV by 2029

The automaker plans to expand its hybrid lineup with a new SUV model to be manufactured in Ohio.

Updated on Oct. 29, 2026 in Car Types

Isometric editorial illustration of an unbranded car body on an assembly line, representing industrial automotive manufacturing strategy. — Honda plans to launch an Accord-based SUV by 2029 and redesign its flagship sedan, shifting investment toward hybrid powertrains in Ohio. AI Illustration. Upload story photo >

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Honda will introduce a redesigned Accord in the second half of 2027 and add an Accord SUV to its North American lineup by mid-2029. The expansion follows a strategic pivot away from electric vehicles toward hybrid powertrains.

Why it matters

Honda shifted resources toward hybrids after experiencing a downturn in the EV market and low profitability expectations. The upcoming SUV is intended to compete directly with the Subaru Outback.

The 2026 Honda Accord currently starts at $28,395, while the top-tier Touring Hybrid trim is priced at $39,495. Honda projects the future Accord SUV will carry an approximate price point of $35,000.

The players

Honda

A Japanese public multinational conglomerate known for manufacturing automobiles, aircraft, motorcycles, and power equipment.

Subaru

A Japanese automobile manufacturer known for its all-wheel-drive vehicles and the production of the Outback model.

The details

The new Accord SUV will be built at the Marysville, Ohio, manufacturing facility. The updated Accord models will utilize an advanced two-motor hybrid system that pairs a four-cylinder engine with electric drive technology.

May 7, 1976: The Honda Accord originally enters the automotive market.
March 2026: Honda cancels most of its North American EV lineup.
Second half of 2027: The new redesigned Accord is expected to hit the market.
Mid-2029: Honda plans to roll out the new Accord SUV.

Roadmap

This transition to hybrid powertrains reflects Honda's shift away from full electrification in response to market volatility and lower profitability estimates. This strategy positions the automaker to reclaim market share from competitors by doubling down on proven hybrid platforms.

Ohio residents can anticipate increased manufacturing activity at the Marysville plant as production ramps up for the new SUV. Buyers should expect the new hybrid models to offer a more budget-friendly alternative to premium EVs, with an estimated MSRP of $35,000 for the upcoming SUV.

The takeaway

Honda is betting that consumer demand for hybrid technology will outweigh the current interest in purely electric alternatives. Drivers looking for reliable family vehicles may find the upcoming SUV and redesigned sedan to be cost-effective options within the competitive hybrid market.