Toys R Us Has Planned New Syracuse Store
The retailer will expand its local presence with a new standalone location at the Destiny USA mall.
Updated on Sept. 22, 2026 in Retail
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Would you prefer to shop at a standalone toy store over a store-within-a-store?
Toys R Us has announced plans to return to Syracuse with a new standalone store at the Destiny USA shopping center. This expansion follows the brand's national strategy to grow its physical footprint after closing all locations in 2018.
Why it matters
The new store marks a significant shift for the retailer as it moves beyond its current limited presence inside local Macy's locations. This move aims to re-establish the company's standalone retail identity in the region.
The company has committed to opening 120 new stores nationwide, with 40 of those locations designated as standalone storefronts. This represents a major recovery effort for the chain following its total closure of physical stores in 2018.
The players
Toys R Us
This American toy and juvenile-products retailer formerly operated a massive network of stores before closing all locations in 2018.
Destiny USA
This is a large-scale shopping and entertainment complex located in Syracuse.
The details
A 'coming soon' sign has appeared in the window of the former Via Roma menswear space at Destiny USA, confirming the new site. The store will operate alongside the existing Toys R Us section currently housed inside the mall's Macy's store.
Timeline
Toys R Us closed all of its retail stores in 2018.
The chain announced its new store expansion plans on September 17, 2026.
Market Landscape
This move signals a strategic pivot back to brick-and-mortar independence following the 2018 Toys R Us nationwide store closures. The brand is now prioritizing high-traffic destinations like Destiny USA to regain its market share against modern e-commerce competitors.
Shoppers in Syracuse will soon have a dedicated standalone option for toy purchases rather than relying on limited displays within larger department stores. This shift provides local families with greater product access and a return to the traditional Toys R Us shopping experience.
The takeaway
The return of a standalone store indicates that established retailers are finding value in physical mall spaces to build brand loyalty. Residents should watch for upcoming hiring announcements or grand opening events as the former Via Roma space undergoes its transition.
Further reading
For more on local commercial developments, visit the Retail section.
Live Poll
Would you prefer to shop at a standalone toy store over a store-within-a-store?
