USA Today Names Rochester Taqueria Among Best in US
Taqueria Monterrey is recognized for its authentic menu following its rapid rise from food truck to storefront.
Updated on Oct. 16, 2026 in Mexican Food
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Taqueria Monterrey, located in Rochester, has been honored by USA Today as one of the best taco restaurants in the United States. Owners Simon Tovar and Andrea Garza established the business as a food truck before opening their current brick-and-mortar location.
Why it matters
The recognition highlights the restaurant's quick ascent in the local dining scene and its dedication to authentic, traditional preparation methods. It draws national attention to Rochester as a growing destination for high-quality, specialized Mexican cuisine.
The restaurant maintains a seating capacity for 20 guests and provides five different types of homemade salsas. Co-owner Simon Tovar began his cooking career at the age of 15.
The players
Simon Tovar
He is a co-owner of Taqueria Monterrey who began his professional cooking journey at the age of 15.
Andrea Garza
She serves as a co-owner of the restaurant, helping guide its transition from a food truck to a permanent local establishment.
USA TODAY
This national news organization conducts annual assessments and rankings of various culinary establishments across the United States.
The details
The restaurant, situated at the corner of Culver Road and Atlantic Avenue, features a menu centered on tacos served with homemade corn tortillas, onions, and cilantro. Customers can also order tortas, quesadillas, burritos, and flautas in a casual, counter-service environment.
Timeline
2023: Taqueria Monterrey launched as a food truck.
2024: The brick-and-mortar restaurant opened.
October 2026: USA TODAY named the restaurant one of America's best.
Culture Shift
Taqueria Monterrey follows the growing trend of successful food trucks leveraging loyal local followings to secure permanent brick-and-mortar storefronts. This trajectory reflects a broader shift toward independent, niche dining concepts gaining national recognition through quality over scale.
Residents can expect increased demand at the Culver Road location following the national recognition. Customers should anticipate potential wait times as the restaurant manages the influx of diners looking to try its signature handmade corn tortillas and proteins.
The takeaway
This recognition underscores the success of small, owner-operated businesses that focus on traditional ingredients and preparation. Locals looking to support the business should plan for potential crowds at the Culver Road location during peak weekend hours.
Further reading
Find more local dining recommendations in the Mexican Food section.
More information
To view the menu or place an order, visit the online order website.
Source note: This article includes information reported by Democrat and Chronicle.
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