Wegmans Will Close Amore Restaurant on East Avenue
The Rochester establishment will officially cease operations on October 31, 2026.
Updated on Oct. 12, 2026 in Dining Out
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Wegmans has announced the upcoming closure of Amore Restaurant, which is located on East Avenue in Rochester. The restaurant will serve its final meals on October 31, 2026.
Why it matters
The closure follows a struggle to maintain sufficient customer traffic despite years of marketing and investment. Wegmans intends to carry on the restaurant's legacy through its ongoing store offerings, product line, and internal recipe development.
Amore Restaurant has operated on East Avenue since its opening in 2013. The decision to shutter the location marks the end of a 13-year run for the site.
The players
Wegmans
Wegmans is a prominent family-owned supermarket chain headquartered in Rochester that operates numerous stores and specialized dining concepts across the United States.
The details
Wegmans, the parent company, confirmed that it will transition all affected restaurant employees to new roles within its broader organizational network. While the physical space will close, the company plans to integrate the restaurant's culinary spirit into its retail strategy.
Timeline
Amore Restaurant opened on East Avenue in 2013.
The restaurant will officially close its doors on October 31, 2026.
Culture Shift
This move reflects the broader retail trend of supermarket chains scaling back sit-down restaurant divisions to prioritize high-margin store efficiency. It marks a departure from the industry push seen in the 2010s to integrate full-service dining into grocery footprints.
Patrons who frequently visit the East Avenue location will need to find alternative dining options following the October 31 closure. However, staff members affected by the shutdown are being supported with transitions to other internal company positions.
The takeaway
The closure highlights the difficulty even established brands face in maintaining successful independent dining concepts within a competitive market. Residents looking to support the business one last time have until the final week of October to visit.
Further reading
For more on the local culinary scene, explore our Dining Out section.
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