SWBR Promoted Josh Greenaker to Technology Director
The architecture firm appointed Josh Greenaker to lead digital strategy and technology initiatives.
Updated on Oct. 10, 2026 in People
SWBR has promoted Josh Greenaker to the position of Technology Director in Rochester. In this role, Greenaker will lead the company's digital strategy, technology initiatives, and resources for operations and project delivery.
Why it matters
The promotion signals a continued focus on integrating advanced technological resources into the firm's architectural planning processes. This leadership shift aims to streamline operations and enhance project delivery across housing, workplace, and nonprofit sectors.
The firm officially confirmed the promotion of Josh Greenaker to Technology Director, a role that oversees all technology-based resources for operations and project delivery at the Rochester-based architecture firm.
The players
Josh Greenaker
He is the newly appointed Technology Director at SWBR who holds the professional title of AIA.
SWBR
This is a Rochester-based architecture firm that provides design and planning services for housing, workplace, and nonprofit projects.
The details
Greenaker, who holds the professional title of AIA, will now oversee the firm's digital roadmap while contributing to the design and planning phases of housing, workplace, and nonprofit projects. His oversight extends to the coordination of technical resources essential for modern architectural workflows.
Timeline
October 9, 2026: The promotion was officially announced.
Market Landscape
The elevation of a dedicated Technology Director reflects a wider shift among regional architecture firms to treat digital infrastructure as a core competitive advantage. This move positions the firm to better compete for complex housing and workplace contracts by leveraging integrated design technologies.
Clients in the housing, workplace, and nonprofit sectors can expect the firm to utilize more sophisticated digital tools in their upcoming architectural projects. This change likely streamlines project delivery timelines through improved resource management and technical oversight.
The takeaway
The appointment highlights how architecture firms are increasingly prioritizing digital strategy to maintain relevance in modern construction design. Professionals in similar fields should note that tech-focused leadership is becoming essential for managing complex operational workflows.
Further reading
Find more career news and leadership shifts in our Rochester People section.
Source note: This article includes information reported by Rochester Business Journal.
