CooperVision Expanded Rochester Operations for Market Growth

The company has bolstered its regional facilities to support plans for increased market share in the U.S. contact lens sector.

Updated on Sept. 28, 2026 in Jobs — General

Isometric editorial illustration of a robotic assembly arm in a sterile factory, representing automated industrial expansion.
CooperVision expanded its Rochester manufacturing footprint with a $62 million investment to increase U.S. production of contact lenses. AI Illustration. Upload story photo >

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CooperVision has solidified the Rochester region as a central hub for its growth, driven by a $62 million investment in local infrastructure. The company aims to capture the leading market share in the U.S. contact lens industry.

Why it matters

By scaling automated manufacturing and distribution capabilities, CooperVision is positioning itself to meet the needs of the approximately 20 percent of U.S. vision-correction users who wear contact lenses. The expansion is part of a broader push to secure a top market position.

CooperVision currently employs 1,606 people in the Rochester region and ships over 1 billion contact lenses annually from its West Henrietta facility. The company recently purchased the West Henrietta property for nearly $39 million following a 17-year lease.

The players

CooperVision

A major contact lens manufacturer that serves as a division of the larger Cooper Cos. headquartered in San Ramon, California.

Steven Robins

He currently serves as the president of the Americas for CooperVision.

The details

The recent expansion projects added 150,000 square feet to the West Henrietta facility and 5,500 square feet to the Scottsville site, incorporating significant robotic automation. These investments are designed to support upcoming product launches.

Timeline

  1. Late 2023: Completed the $38 million expansion of the West Henrietta facility.

  2. January 2025: Steven Robins assumed the role of president of the Americas.

  3. Next 12 to 24 months: Planned rollout for three new U.S. product launches.

Market Landscape

This investment highlights a broader industry push to consolidate supply chain control and increase domestic output to capture market share. CooperVision is leveraging regional expansion to compete against other global leaders in the vision-care sector.

Local residents may see increased hiring opportunities as the company plans to grow its regional headcount. These investments ensure that the local manufacturing hub remains the primary source for the company's annual output of over 1 billion lenses.

The takeaway

CooperVision's focus on robotic automation and facility ownership indicates a long-term commitment to its Rochester-based manufacturing pipeline. The company is positioning itself for sustained growth through upcoming product launches and increased production capacity.

Further reading

Find more updates on regional employment and corporate growth in the Jobs — General section.

Source note: This article includes information reported by Rochester Business Journal.

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