Partners Will Open Two Restaurants on Park Avenue

New dining destinations are set to arrive at 644 and 650 Park Avenue in Rochester.

Updated on Sept. 23, 2026 in Openings & Closings

Bold vector editorial illustration showing two adjacent masonry storefront facades with large windows, representing local urban commercial development.
Two new restaurants, Golden Boy and Rosso, are scheduled to open on Rochester's Park Avenue in late 2026 and early 2027. AI Illustration. Upload story photo >

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Partners are preparing to open two new restaurants at 644 and 650 Park Avenue. Golden Boy is expected to open at 650 Park Avenue in October 2026, while Rosso is targeted to open at 644 Park Avenue by December 2026 or January 2027.

Why it matters

These openings represent the latest transition for prominent storefronts along a key Rochester commercial corridor. The project revitalizes two specific legacy sites, bringing new dining and entertainment options to local residents.

Golden Boy will offer 23 bar seats and 45 dining room seats at its new location. The 650 Park Avenue site was previously used as a laundromat for 50 years before serving as a Starbucks.

The players

Golden Boy

This is a new restaurant concept preparing to open at 650 Park Avenue.

Rosso

This is a forthcoming restaurant concept located at 644 Park Avenue.

The details

Golden Boy will feature an audio system with rotating DJs playing vinyl records, while the neighboring Rosso will be equipped with a triple-deck pizza oven and a rotating schedule of bartenders. The sites previously housed a Starbucks and the Park Avenue Pub, respectively.

Timeline

  1. Golden Boy is planned to open in October 2026.

  2. Rosso is targeted to open in December 2026 or January 2027.

Market Landscape

These projects mirror the ongoing revitalization of Rochester's Park Avenue commercial district, where former chain locations are being repurposed by independent operators. This shift reflects a broader trend of local entrepreneurs reclaiming high-traffic corridors to differentiate their offerings.

Local diners can expect new food and beverage options to arrive in the neighborhood by late 2026 and early 2027. These additions may change local dining habits for residents who previously visited the Starbucks or Park Avenue Pub at these addresses.

The takeaway

The transformation of these two sites highlights how former commercial chain locations are finding new life through specialized local dining concepts. Visitors should watch for updates in the coming months as these businesses finalize their preparations for opening.

Further reading

Explore more local business news in the Openings & Closings section.

Source note: This article includes information reported by Democrat and Chronicle.

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