Daddy Yankee to Open Peruvian Restaurant in SoHo
Reggaeton star Daddy Yankee and chef Jaime Pesaque will debut their new restaurant, Cholapink, in Manhattan this October.
Updated on Oct. 23, 2026 in Latin
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Daddy Yankee and executive chef Jaime Pesaque are set to open their new Peruvian restaurant, Cholapink, on October 28, 2026. The 60-seat venue is located at 32 Spring Street in the SoHo neighborhood of Manhattan.
Why it matters
The restaurant represents a strategic pivot from a proposed Mexican concept to a Peruvian focus, driven by the founders desire to integrate Peruvian street food into the daily American dining experience. The partnership combines the star power of Daddy Yankee with the culinary expertise of Pesaque, who is known for his work in Lima.
Cholapink will feature 60 seats and a menu centered on Peruvian anticuchos prepared on a live grill. Its executive chef, Jaime Pesaque, is the proprietor of Mayta in Lima, which holds a No. 39 global ranking on the World's 50 Best list.
The players
Daddy Yankee
He is a globally recognized reggaeton artist and performer who is co-founding this new restaurant concept.
Jaime Pesaque
He is an acclaimed executive chef and the owner of the renowned restaurant Mayta in Lima, Peru.
The details
The design of the space incorporates pink microconcrete surfaces paired with wood, stone, and corrugated metal. Diners can expect a menu featuring traditional Peruvian items including ceviche, arroz chaufa, and Pisco Sours.
Timeline
Daddy Yankee visited Lima on a gastronomic tour in September 2025.
Cholapink opens to the public on October 28, 2026.
Industry Dynamics
The establishment of Cholapink extends the influence of the World's 50 Best restaurant rankings by bringing a high-profile chef from the list to the New York City market. This move reflects a broader trend of celebrity-backed hospitality ventures looking to elevate specific regional cuisines into competitive urban dining landscapes.
New York City diners will have access to the new 60-seat establishment starting October 28, 2026. The SoHo location positions the restaurant to capture foot traffic in one of the city's most prominent retail and dining corridors.
The takeaway
The opening of Cholapink highlights the growing influence of Peruvian gastronomy in the United States. Diners looking for a new culinary experience can explore the intersection of celebrity branding and traditional street food techniques when the restaurant begins operations in late October.
Further reading
For more on the latest developments in the scene, check out the Latin section.
Source note: This article includes information reported by Latin Times.
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