Zoe Sugg and Alfie Deyes Spotted in New York City
The creators were seen at a local costume shop while visiting New York City to celebrate Mark Ferris's birthday.
Updated on Oct. 20, 2026 in Celebrities
Zoe Sugg and Alfie Deyes made a rare public appearance in New York City after taking a hiatus from social media. A fan encountered the pair alongside Mark Ferris at a Halloween costume store while they were in town for a birthday celebration.
Why it matters
The sighting marks the first public visibility of the couple since they ceased their regular online activity following the conclusion of Vlogmas 2025. Their sudden withdrawal from platforms on January 1, 2026, had previously left followers without updates on their status.
The pair maintained a consistent schedule of daily vlogs through Vlogmas 2025 before ending their uploads on January 1, 2026. This period represented their last documented stream of social media content prior to their recent public sighting.
The players
Zoe Sugg
She is a prominent British internet personality and author who gained fame for her lifestyle and beauty content.
Alfie Deyes
He is a long-standing British YouTuber and vlogger known for his personality-driven content and daily video uploads.
Mark Ferris
He is a content creator and close friend of Sugg and Deyes who frequently features in their collaborative social media projects.
The details
A fan identified the group at a Halloween costume shop and approached them as they arrived at the checkout counters. The trio traveled to New York City specifically to commemorate the birthday of Mark Ferris.
Timeline
January 1, 2026: Zoe Sugg shared her final collection of Instagram photos.
October 17-18, 2026: A fan spotted the trio at a costume shop in New York City.
Industry Dynamics
This public appearance illustrates the shifting trend of established digital creators moving toward extended periods of offline privacy. It marks a departure from the traditional expectation that full-time influencers must maintain a constant, daily presence to remain relevant.
Fans who have been awaiting updates since the pair ended their Vlogmas 2025 series now have confirmation of their current activity status. The sighting provides the first insight into their lives outside of social media since they went offline on January 1, 2026.
The takeaway
Even as high-profile creators step away from the pressures of daily social media documentation, they remain subject to public visibility in major cities. Followers are reminded that an absence of online updates does not necessarily preclude an active private life.
Further reading
For more updates on digital personalities, visit the Celebrities section.
Source note: This article includes information reported by The Tab.
