Vital Toys Debuts Dr. Bombay Figure at Comic Con

The 13-inch collectible, modeled after a Bored Ape NFT, aims to bring digital assets into the mainstream retail market.

Updated on Oct. 16, 2026 in Hip-Hop and Rap

Bold vector editorial illustration of a stylized sculptural collectible figure on a display plinth, representing the intersection of digital and physical retail. — Vital Toys has launched a new $249.99 collectible figure at New York Comic Con, marking an attempt to transition digital NFT-based designs into mainstream retail stores like Walmart. AI Illustration. Upload story photo >

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Vital Toys showcased its new Dr. Bombay collectible figure at New York Comic Con in October 2026. Priced at $249.99, the 13-inch figure draws its design from Bored Ape Yacht Club NFT number 6723.

Why it matters

The project represents a strategic effort to bridge the gap between niche digital asset markets and mainstream retail audiences. By partnering with Walmart, the company aims to make these web-based designs accessible to a broader consumer base.

The Dr. Bombay figure stands 13 inches tall and retails for $249.99 exclusively through Walmart. Separately, the company is listing a rare 2004 Homies P-Rico production sample, one of only two ever made, for $15,000.

The players

Snoop Dogg

He is a prominent rapper, media personality, and entrepreneur who has collaborated with various brands on lifestyle and digital asset ventures.

Sidney Richlin

He is a key figure behind Vital Toys who has maintained a long-standing creative partnership with Snoop Dogg.

Vital Toys

This company was founded in 1998 and specializes in the design and production of collectible figures and pop culture merchandise.

The details

The figure was developed through a 2023 collaboration renewal between Snoop Dogg and Sidney Richlin. While the new release targets modern retail, the company continues to leverage its history, which dates back to its founding in 1998.

Vital Toys was founded in 1998.
The Homies P-Rico production sample was made in 2004.
Snoop Dogg and Sidney Richlin renewed their collaboration in 2023.
The Dr. Bombay figure debuted at New York Comic Con in October 2026.
Sidney Richlin appeared in a livestream on October 10, 2026.

Industry Dynamics

This release reflects a broader trend of bridging digital NFT aesthetics with traditional physical toy manufacturing. It marks a strategic shift as companies attempt to translate limited-run digital assets into mass-market retail commodities.

Consumers looking to purchase the 13-inch Dr. Bombay figure must use the Walmart website, as it is sold exclusively through that channel. Collectors should be aware of the price point of $249.99 for this specific item compared to other market memorabilia.

The takeaway

The transformation of digital assets into high-end physical collectibles highlights the ongoing effort to commercialize NFT-based intellectual property. Fans of such collectibles should monitor retail partnerships closely to understand the scarcity and market value of future releases.