Ferro & Company Joins Windup Watch Fair NYC
The Vancouver-based brand is showcasing three watch collections to attendees in New York City.
Updated on Oct. 16, 2026 in Special Interest
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Ferro & Company is currently exhibiting at the Windup Watch Fair NYC held at Center 415. The brand is displaying three distinct collections at Table 61.
Why it matters
The appearance at this fair provides a direct opportunity for enthusiasts to view the company’s latest horological designs in person. It serves as a showcase for the brand, which has grown its presence significantly since its inception.
Ferro & Company has distributed over 30,000 watches to more than 70 countries since being founded in 2014. Their current exhibit features the Time Master 70, which includes a 39 mm cushion-shaped stainless steel case.
The players
Ferro & Company
A watch brand based in Vancouver that has delivered more than 30,000 timepieces globally since 2014.
Windup Watch Fair NYC
An event held at Center 415 in New York City that serves as a platform for watch brands to showcase their latest collections to the public.
The details
Attendees at the event can explore the Time Master 70, Race Master, and Paramount collections at Table 61. The Time Master 70 model is powered by a Japanese Miyota 9039 automatic movement.
Timeline
Ferro & Company was founded in 2014.
The Windup Watch Fair NYC runs from October 16 to October 18, 2026.
Industry Dynamics
This presence at the fair reflects the broader trend of independent watchmakers bypassing traditional retail to interact directly with collectors. It highlights a shift in how boutique brands establish market presence outside of traditional distribution channels.
Local enthusiasts can attend the fair for free to view the Time Master 70, Race Master, and Paramount collections in person. The event provides an opportunity to handle the timepieces directly before considering a purchase from the company.
The takeaway
Attending public showcases allows boutique watch brands to connect directly with their customer base in a tactile environment. Visitors can use this time to compare different mechanical movements and case designs firsthand.
Further reading
For more on industry events, explore the Special Interest coverage.
More information
Find additional details on the company's collections at the official company website.
Source note: This article includes information reported by The Boca Raton Tribune.
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