VIVAIA Launches New York City Ballet Shoe Jewels

The sustainable footwear brand releases a collection inspired by George Balanchine's iconic 1967 ballet, Jewels.

Updated on Oct. 15, 2026 in Jewelry

Gouache-painted illustration of elegant ballet flats with gemstone-inspired decorative clips on a marble surface, representing a new ballet-themed fashion accessory collection. — VIVAIA has launched a new collection of ballet-inspired shoe charms, bridging the aesthetic of the 1967 masterpiece 'Jewels' with sustainable fashion. AI Illustration. Upload story photo >

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VIVAIA has unveiled a limited-edition collaboration titled Jewels, in Motion, featuring shoe accessories inspired by the legendary ballet. The release celebrates the 60th anniversary of George Balanchine's 1967 masterpiece.

Why it matters

The partnership honors the legacy of one of the most significant works in modern dance. By bridging ballet history with footwear design, the collaboration invites fans to carry a piece of the performance into their daily lives.

The collection features three sets based on Emeralds, Rubies, and Diamonds, each including two pairs of ribbon laces and a removable charm. These accessories are designed to attach to VIVAIA Sneakerinas and various flat models.

The players

VIVAIA

A sustainable footwear company founded in 2020 that currently operates in 61 countries.

New York City Ballet

A world-renowned ballet company based at Lincoln Center that was established in 1948.

George Balanchine

The influential choreographer who created the ballet Jewels and helped define neoclassical dance.

Nieve Corrigan

A professional dancer featured in the promotional campaign for the VIVAIA collection.

The details

Available exclusively online and at U.S. stores, the sets allow customers to customize their footwear with charms inspired by the ballet's acts. The campaign highlights dancers Nieve Corrigan, Kennedy Targosz, and Olivia Bell.

1948: New York City Ballet was founded.
1967: George Balanchine choreographed the ballet Jewels.
2020: VIVAIA was founded.
September 22-27, 2026: NYCB performed Jewels at Lincoln Center.
February 12-24, 2027: NYCB will perform Jewels at Lincoln Center.

Culture Shift

The collaboration highlights an increasing trend of lifestyle brands utilizing high-art collaborations to appeal to nostalgia-seeking consumers. By aligning with the 60th anniversary of George Balanchine's 1967 ballet Jewels, VIVAIA moves beyond utility to establish a brand identity rooted in the arts.

Residents in New York City can purchase the collection at local stores or online to customize their existing VIVAIA footwear. The items offer a practical way to participate in the ballet's anniversary celebration ahead of the performances scheduled for February 2027.

The takeaway

This collection offers a unique intersection of performance art and personal style for fans of the ballet. Consumers should check store availability to ensure the specific Emerald, Ruby, or Diamond sets are in stock before visiting local outlets.