LeBron James Mercedes-Maybach to Be Auctioned in NYC
A custom luxury sedan designed by the NBA star will be auctioned this November to benefit his family foundation.
Updated on Oct. 14, 2026 in Car Culture
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A custom Mercedes-Maybach S 680 designed by LeBron James will be auctioned on November 20 and 21, 2026, in New York City. The proceeds from the sale of this vehicle will support the educational programs of the LeBron James Family Foundation.
Why it matters
The auction serves as a fundraising effort for the I PROMISE Program, which provides essential educational and family services. This initiative continues the foundation's mission started with the opening of the I PROMISE School in 2018.
The vehicle is powered by a 6.0-liter V-12 engine generating 621 horsepower. This is one of only two such custom luxury sedans produced, featuring a light ivory exterior and a blue leather interior.
The players
LeBron James
He is a professional basketball player who joined the Philadelphia 76ers in 2026 and operates a charitable foundation.
LeBron James Family Foundation
This organization manages the I PROMISE Program and provides educational resources for families.
Gooding and Christie's
This auction house is responsible for hosting the Retromobile New York event.
The details
The custom Mercedes-Maybach includes unique design elements like a crown logo and geographic coordinates for Akron, Ohio. The vehicle will be available for public viewing at the Javits Center in New York City from November 19 through November 21, 2026.
Timeline
The I PROMISE School opened in 2018.
LeBron James joined the Philadelphia 76ers in summer 2026.
Public viewing of the car takes place from Nov 19-21, 2026.
The Retromobile New York Auction occurs on Nov 20-21, 2026.
Roadmap
Luxury automakers like Mercedes-Maybach increasingly collaborate with celebrity designers to create one-of-one vehicles that generate significant auction premiums. This trend aligns the heritage of high-end luxury brands with modern influence and philanthropic capital.
Potential bidders should be prepared for the high-end nature of this auction, as only two of these custom vehicles were ever created. Interested attendees can visit the Javits Center for public viewing before the bidding process begins.
The takeaway
Collectors seeking one-of-one automotive pieces should monitor the upcoming auction dates at the Javits Center. Participation in high-profile vehicle auctions often provides a rare opportunity to acquire bespoke models while supporting charitable initiatives.
Further reading
For more on unique automotive events, visit Car Culture.
Live Poll
Do you trust that proceeds from celebrity-led luxury auctions effectively support the intended charitable causes?
