Flo Health Launched Campaign Against Symptom Dismissal

The health app launched a new campaign aimed at improving medical advocacy for perimenopausal women in New York City.

Updated on Oct. 13, 2026 in Women’s Health

Bold vector editorial illustration of a stylized open book, rendered in coral, teal, and cream, representing clarity and self-advocacy in health. — Flo Health has launched its 'Make Dismissal History' campaign in New York City, aiming to help perimenopausal women navigate and advocate for their health in clinical settings. AI Illustration. Upload story photo >

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Flo Health has introduced its Make Dismissal History campaign to address the high rates of medical symptom dismissal reported by perimenopausal women. The initiative includes street advertisements across New York City and offers free access to premium app features.

Why it matters

The campaign follows data indicating that many women feel ignored by medical providers during perimenopause, often being told their health concerns are simply a normal part of aging. Providing education and tools aims to empower these users to better advocate for themselves in clinical settings.

An in-app survey of 1,493 perimenopausal users found that 66% of those whose symptoms were dismissed were told their condition was a normal part of aging. Additionally, 63% of respondents noted that better symptom understanding increases their ability to advocate for their health.

The players

Flo Health

A health technology company that provides a mobile application focused on reproductive health, menstrual tracking, and menopause support.

Elinor Cleghorn

A writer and researcher who focuses on the history of women's health and the medical bias often experienced by female patients.

Dr. Sameena Rahman

A medical professional who collaborates on educational content to assist women in understanding their health concerns.

The details

The campaign features street-level advertisements in SoHo, the West Village, and Williamsburg, organized with the help of the agency Uncle. Flo Health has also partnered with Elinor Cleghorn and Dr. Sameena Rahman to share content on social media while providing participants with one month of complimentary access to premium tools.

400 B.C. marked the historical period of the wandering womb theory.
The 1950s served as the era of hysterical housewives framing.
August 2026 was when Flo Health conducted the in-app survey of users.
October 2026 saw the official launch of the campaign.

Health Landscape

The campaign challenges the historical legacy of the wandering womb theory as a justification for ignoring women's pain. It reflects a broader shift in digital health platforms taking an active role in bridging the communication gap between patients and medical professionals.

Users in the designated New York City neighborhoods may encounter the advertisements while navigating local streets. Interested individuals can access the free month of premium features to assist in tracking symptoms and preparing for appointments with their healthcare providers.

The takeaway

Advocating for your health begins with documenting symptoms to counter dismissive responses. Utilizing tools that help you understand your body can provide the data needed to push for more serious clinical evaluations.