Herbert Nordrum Used Profanity on Today Show

The 39-year-old actor slipped up while sampling New York City food items during his morning television appearance.

Updated on Oct. 10, 2026 in Celebrities

Bold vector editorial illustration featuring a bagel, a slice of pizza, and a wine cork, representing a lighthearted celebrity TV segment. — Actor Herbert Nordrum used an expletive during a live Today show segment on Wednesday while sampling local New York City food. AI Illustration. Upload story photo >

Actor Herbert Nordrum, known for his role in the 2021 film The Worst Person in the World, used profanity during a live interview on the Today show on Oct. 9. The incident occurred while the hosts presented the star with local treats.

Why it matters

The appearance was intended to promote Nordrum's upcoming lead role as Colonel Brandon in the new theatrical adaptation of Sense and Sensibility.

Nordrum, who is 39, gained international attention in the 2021 film The Worst Person in the World. The upcoming Sense and Sensibility adaptation is set to hit theaters on Oct. 16.

The players

Herbert Nordrum

He is a 39-year-old actor who previously starred in the 2021 film The Worst Person in the World.

Today show

It is a long-running morning television program broadcast from New York City.

The details

While discussing his preparation for his new role, Nordrum revealed that he practiced his character's British accent by speaking with a wine cork in his mouth. The lighthearted segment turned awkward when the actor used an expletive after the Today show crew presented him with local bagels and pizza.

Oct. 9, 2026: Herbert Nordrum appeared on the Today show.
Oct. 16, 2026: Sense and Sensibility releases in theaters.

Industry Dynamics

This incident follows a long pattern of broadcast networks managing live guest behavior in a high-stakes media environment. It highlights the ongoing challenges of live programming compared to the controlled production of the film industry.

Fans of the actor can catch his performance in Sense and Sensibility when it arrives in theaters on Oct. 16. The film represents his next major project following his breakout success five years ago.

The takeaway

Live morning television remains a unpredictable environment even for experienced actors promoting high-profile films. Viewers should expect promotional junkets to occasionally deviate from the standard script during segment transitions.