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NYU Athletes Hosted Reps 4 Kids Event

The New York Dance Marathon and NYU student athletes partnered to support children fighting cancer.

Updated on Oct. 8, 2026 in Philanthropy

Empty modern university basketball court with polished wooden floors and large windows, captured in bright morning light.
NYU student athletes and the New York Dance Marathon partnered at the Paulson Center to host a charity event supporting children fighting cancer. AI Illustration. Upload story photo >

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The New York Dance Marathon and the NYU Student-Athlete Advisory Committee held the Reps 4 Kids event at the Paulson Center. Children from the B+ Heroes initiative participated in games alongside student athletes to raise awareness for childhood cancer.

Why it matters

This initiative provides children fighting cancer an opportunity to step away from their medical conditions through engagement with the university community. The program aims to increase both funding and public awareness for pediatric cancer research.

The Reps 4 Kids program, launched in 2024, ran for two hours during its recent session. The New York Dance Marathon has supported the cause since its founding in 2012, building on a history that included 1,400 volunteers last year.

The players

New York Dance Marathon

This organization manages fundraising initiatives and events to support children battling cancer.

NYU Student-Athlete Advisory Committee

This group represents the student-athlete population at New York University and organizes various community outreach programs.

Andrew McDonough B+ Foundation

This national non-profit organization provides support to families of children with cancer through the B+ Heroes initiative.

The details

NYU student athletes paired with children from the Andrew McDonough B+ Foundation to compete in various activities. The afternoon event featured games such as trivia, knockout, and minute to win it to facilitate interaction between the athletes and the children.

Timeline

  1. The New York Dance Marathon was founded in 2012.

  2. The Reps 4 Kids annual event was started in 2024.

  3. Reps 4 Kids took place at the Paulson Center on September 27, 2026.

  4. NYDM hosts a six-hour dance marathon every spring.

Market Landscape

This event aligns with the broader collegiate trend of leveraging university athletic programs to drive philanthropy and community engagement. It mirrors the strategic shift among student organizations to sustain long-term charitable impact through integrated institutional partnerships.

Local community members and supporters can participate in future initiatives by volunteering for the organization's spring dance marathon. These events offer a direct way for the public to contribute time or funds to support the pediatric cancer cause.

The takeaway

Engaging student athletes with pediatric patients creates a mutually beneficial environment that boosts morale for families navigating cancer treatment. Such partnerships help translate university resources into meaningful local action and community support.

Further reading

For more information on charitable efforts in the city, visit New York City Philanthropy.

Source note: This article includes information reported by Washington Square News.

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Would you participate in a local university fundraiser to support children facing serious illness?