Wealthspire Launched Sports and Entertainment Practice

The firm expanded its family office division to provide specialized financial services for high-net-worth individuals.

Updated on Oct. 6, 2026 in Financial Planning

Isometric editorial illustration of a sculptural metal desk ornament with abstract interlocking geometric shapes on a plain surface. — Wealthspire has launched a new specialized financial practice within its family office division to serve professional athletes and entertainers. AI Illustration. Upload story photo >

Live Poll

Do you believe specialized financial planning services for high-earning professionals provide significant value?

Wealthspire has established a new practice dedicated to serving professional athletes and entertainers. The division operates as a vertical within the firm's family office structure.

Why it matters

The practice aims to address the complex financial requirements of creators and performers. It utilizes specialized family office accounting and concierge services for over 200 high-net-worth clients.

The new practice oversees $2.9 billion in assets for 200 clients. This operates under the Wealthspire Family Office, which currently manages $50 billion across 300 families.

The players

Wealthspire

This is a financial advisory firm based in New York City that manages hundreds of billions in client assets.

Frank Marzano

He serves as the managing director of the new sports and entertainment practice after joining the firm in 2023.

Americana Partners

This Houston-based firm manages $11.5 billion in assets and entered the sports and entertainment sector in July 2026.

MAI Capital

This investment firm established its own sports and entertainment division in 2020 to serve high-net-worth athletes.

The details

Managing director Frank Marzano, who brings 25 years of experience to the role, leads the new initiative. The firm plans to aggressively expand its reach among professional athletes and creators.

Frank Marzano began his industry career in 2004.
MAI Capital launched a similar sports and entertainment division in 2020.
Frank Marzano joined Wealthspire in 2023.
Wealthspire launched its family office division in March 2026.
Americana Partners debuted a sports and entertainment division in July 2026.

Financial Planning
Oct. 6
Arax Investment Partners Named Diego Galan as COO
People
Sept. 22
Andrew Hogan Joined Gibson Dunn as Partner
Basketball
Sept. 30
MSG Sports Will Spin Off Knicks and Rangers

Market Landscape

Wealthspire is following a growing industry trend of wealth management firms creating specialized practice areas to cater to high-net-worth entertainers and athletes. This move mirrors earlier strategic pivots by competitors like MAI Capital and Americana Partners to capture this specific market.

Clients of the new practice can expect personalized concierge and accounting services tailored to complex income streams. This move may influence how other local firms price and package their services for high-net-worth individuals.

The takeaway

Firms are increasingly formalizing niche financial services to manage the irregular income cycles of high-profile creators. Investors in this sector should prioritize providers that integrate concierge tax and accounting support into their standard service offerings.