PRODUCE Wrestling Named New Leadership Team
The promotion appointed lead agents and a new Talent Advisory Council in September to guide its upcoming expansion.
Updated on Oct. 6, 2026 in Wrestling
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On September 14, 2026, PRODUCE Wrestling appointed Mercedes Martinez and Tracy Williams as lead agents for its women’s and men’s divisions. Jonathan Gresham was also named Chairman of the Talent Advisory Council to help oversee recruitment.
Why it matters
The promotion aims to prioritize the expertise of active talent to manage match structure and presentation. This leadership shift is intended to support the company as it expands into new markets like Los Angeles and Atlanta.
The organization is offering a 50% discount for fans who pre-order PRODUCE Season 2. These structural changes follow the appointment of nine specific council members to assist with recruitment.
The players
Mercedes Martinez
She is a veteran professional wrestler and the newly appointed lead agent for the women’s division at PRODUCE.
Tracy Williams
He is a professional wrestler who now serves as the lead agent for the men’s division at PRODUCE.
Jonathan Gresham
He is an experienced athlete who serves as the Chairman of the newly formed Talent Advisory Council.
The details
The new Talent Advisory Council, led by Gresham, includes veteran performers like EFFY, Dark Sheik, and Fred Rosser. This committee is tasked with overseeing talent expansion opportunities and providing guidance on match structure.
Timeline
September 14, 2026: The new agents officially assumed their roles.
October 9, 2026: Jonathan Gresham hosts a recruitment event and leadership conclave.
October 12, 2026: PRODUCE returns to MyAEW for the SKODEN premiere in Brooklyn.
October 22, 2026: The promotion makes its official debut in Los Angeles.
January 9, 2027: PRODUCE and 1 Fall Wrestling will debut the ROUND 1 concept in Atlanta.
Season Trajectory
The leadership appointments position PRODUCE to better manage its rapidly growing schedule of events through 2027. This move signals a push for professional consistency as the promotion increases its national footprint.
Fans can expect a shift in match presentation as the new agents begin advising on talent performances. Pre-ordering Season 2 now allows viewers to secure access to upcoming content at a 50% discount.
The takeaway
Empowering active talent with decision-making roles is a growing trend in independent wrestling organizations. This strategy often helps promotions bridge the gap between creative vision and the practical realities of the ring.
What happens next
Jonathan Gresham will host a recruitment event on October 9, 2026. Following this, PRODUCE and 1 Fall Wrestling will debut their ROUND 1 concept in Atlanta on January 9, 2027.
Further reading
For more on the latest developments in the industry, visit the Wrestling section.
Source note: This article includes information reported by Fightful.
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