Marketing Experts Announced AI Discussion at ADWEEK House

Natasha Fishman and Hannah Graham Rose will discuss the role of brand intelligence in the future of creative AI strategy.

Updated on Oct. 5, 2026 in Artificial Intelligence

Marketing executives Natasha Fishman and Hannah Graham Rose will discuss the integration of brand intelligence and creative AI at ADWEEK House in New York City. AI Illustration. Upload story photo >

Natasha Fishman of Marquee Brands and Hannah Graham Rose of Dash Social have been confirmed to speak at ADWEEK House in New York City. The panel will explore how brand intelligence offers a competitive advantage amidst the rapid adoption of AI tools.

Why it matters

As marketing teams struggle to meet rising content demands, the conversation seeks to address the friction between AI adoption and actual production success. It highlights the growing gap between the use of generative tools and the ability to output viable marketing assets.

While 100% of surveyed marketing teams are currently evaluating creative AI tools, 97% of those teams are under mandate to scale and optimize content. Despite this widespread integration, 95% of assets generated by these tools fail to reach production.

The players

Natasha Fishman

Natasha Fishman is the Chief Marketing Officer at Marquee Brands.

Hannah Graham Rose

Hannah Graham Rose serves as the Head of Creative AI Strategy at Dash Social.

Jenny Rooney

Jenny Rooney is the designated moderator for the featured conversation at ADWEEK House.

The details

Moderated by Jenny Rooney, the session at ADWEEK House will focus on the practical application of creative AI within corporate structures. The discussion stems from findings in The State of Creative AI report, which identifies significant bottlenecks in current industry workflows.

The upcoming discussion was announced on October 5, 2026.

The Tech Race

This discussion follows the trend highlighted in The State of Creative AI report, which tracks the transition from experimental tool adoption to operational maturity. It reflects the industry-wide effort to move beyond early-stage AI hype toward sustainable, high-output production.

Marketing professionals and content strategists may gain insights into why their current AI workflows are failing to produce usable assets. Understanding these bottlenecks could help teams justify shifting focus from experimental tool testing to more efficient, production-ready AI pipelines.

The takeaway

The gap between testing creative AI tools and producing finished assets remains a significant hurdle for most marketing organizations. Success in the current landscape depends less on the breadth of AI tool adoption and more on the ability to integrate these tools into production workflows.