Knicks and Pepsi Have Launched Ticket Sweepstakes
The campaign celebrates the team's 2026 championship victory with limited-edition products and fan prizes.
Updated on Oct. 5, 2026 in Contests
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The New York Knicks and Pepsi have introduced the Champions Deserve Pepsi campaign to celebrate the team's 2026 championship title. Fans can enter a ticket sweepstakes by scanning QR codes on special 16 oz and 20 oz bottles and cans.
Why it matters
The collaboration highlights the team's recent historic success while engaging local supporters through branded merchandise. It offers dedicated fans a structured pathway to secure tickets for games at Madison Square Garden.
Eligible participants must be at least 18 years old and reside within a 150-mile radius of Madison Square Garden. The sweepstakes will award a total of 94 winners before the promotion concludes.
The players
John Starks
He is a former professional basketball player who played for the New York Knicks for eight seasons.
Madison Square Garden
It is a multi-purpose indoor arena in New York City that serves as the home venue for the New York Knicks.
Pepsi
It is a global carbonated soft drink brand that frequently partners with major sports leagues and franchises.
The details
Former player John Starks presented the campaign materials, which feature limited-edition Pepsi packaging. Digital billboards displaying fan imagery from the recent playoffs are scheduled to appear as the new season approaches.
Timeline
The Knicks won the championship title in 2026.
The ticket sweepstakes ends on December 31, 2026.
Culture Shift
This campaign follows a pattern set by the NBA's regional fan engagement marketing initiatives by leveraging geographic proximity to foster local brand connection. Such partnerships reflect a growing reliance on localized digital participation to sustain post-championship excitement.
Residents in New York, New Jersey, and Connecticut within a 150-mile radius of the arena can participate in the sweepstakes to win tickets. The limited-edition products are now available at retail locations for consumers to purchase and scan.
The takeaway
Fans should ensure they meet the residency and age requirements before attempting to enter the contest through the QR codes. Checking the official promotion page regularly may provide updates on the digital billboard locations as the season nears.
What happens next
The ticket sweepstakes is scheduled to conclude on December 31, 2026.
Further reading
Find more local promotions on our Contests page.
More information
For official entry rules, visit the Knicks sweepstakes entry information page.
Live Poll
Do you enjoy when your local sports teams partner with major brands for fan-focused sweepstakes?
