Chip City Opened New Location in Tribeca
The cookie chain has expanded its New York City footprint to 325 Greenwich.
Updated on Oct. 3, 2026 in Openings & Closings
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Cookie retailer Chip City has opened a new storefront at 325 Greenwich in New York City. This location marks the ninth establishment for the company within the city.
Why it matters
The expansion brings the company closer to competitors like Insomnia Cookies, which operates nearby at the intersection of Church and Warren.
The brand offers 16 total rotating cookie flavors, featuring a selection of four different options daily including a plant-based alternative.
The players
Chip City
A cookie company that originated in Astoria and has expanded to multiple locations across New York City.
Insomnia Cookies
A competing dessert retailer that maintains a storefront at Church and Warren.
Newmark
The commercial real estate services firm currently listing the remaining vacant property at 325 Greenwich.
The details
The new store occupies a retail space formerly held by a liquor store situated north of Café Clementine. While the company establishes this new presence, one commercial unit remains vacant at the north end of the Greenwich building.
Timeline
October 3, 2026: The location was reported as open.
Market Landscape
The opening reflects the ongoing trend of aggressive expansion among specialty dessert chains seeking prime retail space in high-traffic urban corridors. This move positions the brand to compete directly for market share in neighborhoods currently saturated by established competitors.
Local residents and visitors can now access the brand's rotating menu of 16 cookie varieties at the new Greenwich Street storefront. The expansion provides increased options for quick-service desserts in an area already supported by existing competitors.
The takeaway
Customers should note that the daily menu at this location is curated from a broader list of 16 available flavors. Checking the daily rotation helps avoid disappointment if a specific plant-based or specialty cookie is desired.
What happens next
The company is slated to open a 10th location in Hoboken.
Further reading
For more updates on local retail shifts, visit the New York City Openings & Closings section.
Source note: This article includes information reported by Tribeca Citizen.
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