New York City Will Host Race for the Cure in October
The 2026 event at Foley Square aims to raise nearly $7 million for breast cancer research and patient advocacy.
Updated on Oct. 1, 2026 in Cancer
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The Susan G. Komen Foundation will hold the New York City Race for the Cure on Saturday, October 24, 2026. Participants will start the race at Foley Square and travel across the Brooklyn Bridge to support breast cancer advocacy.
Why it matters
The event raises essential funds to advance breast cancer research and provide critical support services for patients. By participating, thousands of survivors and supporters contribute directly to the ongoing mission of improving cancer outcomes.
The Susan G. Komen Foundation has established a fundraising goal of nearly $7 million for the 2026 campaign. This target supports comprehensive breast cancer research, patient advocacy, and community support initiatives.
The players
Susan G. Komen Foundation
This is a prominent nonprofit organization dedicated to ending breast cancer through research, community outreach, and advocacy programs.
Paramount and CBS News
These media organizations have partnered with the foundation to promote the upcoming race through advertising and coverage.
The details
Organizers have introduced commemorative shirts featuring tap-to-donate technology, allowing supporters to contribute via their smartphones. A promotional billboard currently displayed in Times Square highlights the upcoming October event.
Timeline
October 1, 2026: The promotional billboard was unveiled in Times Square.
October 24, 2026: The NYC Race for the Cure event takes place.
October 2026: The race occurs during Breast Cancer Awareness Month.
The Big Picture
This event follows the established pattern of the Susan G. Komen Race for the Cure series. It serves as a continuation of national efforts to engage communities in large-scale health advocacy and fundraising.
Supporters can contribute to the cause using tap-to-donate shirt technology during the race. Residents and participants should plan for transit around Foley Square and the Brooklyn Bridge on the morning of October 24.
The takeaway
Participants can maximize their impact by utilizing the new contactless donation features on their event apparel. Engaging with the event during Breast Cancer Awareness Month helps raise visibility for vital medical research.
Further reading
Learn more about local efforts by visiting the New York City Cancer section.
Source note: This article includes information reported by CBS News.
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