Jaime Lozano and Florencia Cuenca Launched The Familia
The new organization provides community resources for Latine and immigrant artists working in New York City.
Updated on Sept. 30, 2026 in Latin
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Jaime Lozano and Florencia Cuenca have officially launched The Familia, an organization dedicated to supporting Latine and immigrant artists. The debut featured a music video starring over 100 Broadway performers.
Why it matters
The organization aims to provide essential guidance for immigrant artists navigating the complex American theatre scene. By offering community and resources, the founders seek to address professional hurdles unique to non-native performers.
The initiative has already engaged a significant pool of talent, including 100 Broadway artists in their debut video and 200 total submissions for a songwriting contest. Additionally, the founders personally funded tickets to send 50 audience members to the musical Real Women Have Curves.
The players
Jaime Lozano
He is a Mexican artist and co-founder of The Familia who moved to the United States in 2015.
Florencia Cuenca
She is a co-founder of The Familia who works alongside her husband to support immigrant artists in the theatre industry.
Dramatists Guild Foundation
This organization has partnered with The Familia to host a conversation series for artists.
Joe's Pub
This iconic New York City venue hosted the concert that culminated from the organization's songwriting contest.
The details
The Familia provides community and resources for artists who often face barriers while establishing themselves in the United States. Founders Jaime Lozano and Florencia Cuenca have operated the project using personal funds while awaiting the procurement of a fiscal sponsor to manage official non-profit donations.
Timeline
Lozano and Cuenca moved to New York City in 2015.
The Familia officially launched in September 2026.
Industry Dynamics
The Familia follows a pattern set by established industry institutions by providing structured support and mentorship for artists in the American theatre scene. This development highlights the growing need for specialized advocacy for immigrant performers within the competitive New York City arts market.
Artists looking for community can now engage with the resources offered by the organization as it establishes its presence in the city. The group provides a platform for creative work, offering participants a path to showcase their talents alongside veteran Broadway performers.
The takeaway
The Familia highlights the power of grassroots support systems in helping immigrant artists navigate professional obstacles. Aspiring performers can look to these initiatives as models for creating community-driven career development.
Further reading
For more on the cultural landscape, see Latin news for New York City.
Source note: This article includes information reported by Playbill.
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