Coach Opened New Retail Store in Brooklyn

The luxury retailer joins a growing roster of new tenants at the Macerich-owned Kings Plaza shopping center.

Updated on Sept. 30, 2026 in Retail

Modern, minimalist luxury retail interior with polished floors and product display pedestals under bright LED lighting. — Luxury retailer Coach opened a new location at Kings Plaza in Brooklyn, part of a ongoing redevelopment strategy to modernize the shopping center. AI Illustration. Upload story photo >

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Coach has officially opened a new storefront at Kings Plaza in Brooklyn, marking the latest addition to the mall's extensive redevelopment. The site now hosts 35 new stores added since 2021 as part of a strategy to attract younger shoppers.

Why it matters

Macerich has invested over $250 million since 2012 to modernize the facility by replacing aging department store anchors with high-demand brands. This shift aims to boost engagement for the nearly 11 million shoppers who visit the mall annually.

Macerich recorded $919 in portfolio-wide sales per square foot during Q2 2026, while overall occupancy rose to 95.5%. The mall draws approximately 11 million visitors annually.

The players

Coach

Coach is a luxury fashion brand specializing in leather goods and accessories that has expanded its retail footprint in Brooklyn.

Macerich

Macerich is a real estate investment trust that owns and manages regional shopping centers across the United States.

Kings Plaza

Kings Plaza is a major enclosed shopping mall located in the Mill Basin neighborhood of Brooklyn.

The details

Macerich has overhauled the property by converting former department store footprints into spaces for popular retailers like Target, Primark, and Zara. The mall also introduced a parking validation program that offers 90 minutes of free parking for customers shopping at specific anchor stores.

Kings Plaza opened to the public in 1970.
Macerich acquired the Kings Plaza property in 2012.
The shopping center began its current expansion in 2021.
Applebee's and Chipotle are scheduled to open in Q4 2026.

Market Landscape

This move follows the industry trend of repurposing defunct department store anchor spaces in regional malls, shifting the property mix toward discount and fast-fashion tenants. By diversifying its tenant roster, Macerich aims to insulate the property against the volatility of traditional department store performance.

Shoppers can now access a wider variety of brands within the same facility, enhancing the convenience of the regional retail hub. Visitors should note that specific anchor stores offer 90 minutes of free parking to help manage costs during their visit.

The takeaway

The transformation of Kings Plaza highlights how traditional retail spaces are adapting to modern consumer preferences for variety and experience. Shoppers looking to maximize their time can benefit from planning visits around the new tenant arrivals and parking validation perks.