MSCHF Transformed Lexus SUVs into Sculptures

The art collective turned two Lexus models into abstract gallery pieces showcased in New York.

Updated on Sept. 28, 2026 in Car Types

Bold vector editorial illustration of an abstract, distorted luxury vehicle sculpture in a minimalist gallery, evoking modern conceptual art. — Art collective MSCHF has reimagined Lexus SUVs as abstract sculptures, challenging traditional automotive branding with experimental installations in New York City. AI Illustration. Upload story photo >

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The Brooklyn-based collective MSCHF has transformed a pair of Lexus SUVs into non-functional abstract sculptures. The project, commissioned by Lexus, was recently displayed at the Chelsea Industrial space.

Why it matters

The collaboration challenges traditional automotive marketing by shifting the focus from vehicle utility to high-concept art. It serves as an experimental branding exercise intended to measure engagement among gallery-goers and art collectors.

The project utilized a 2026 Lexus RZ 450e, which carries a $47,395 base price, and a Lexus RX 450h+ starting at $66,780. The RZ 450e features a factory power output of 313 hp.

The players

MSCHF

A Brooklyn-based art collective known for creating disruptive, viral projects that often challenge consumer culture and corporate branding.

Lexus

A luxury automotive division of Toyota that frequently engages in experimental marketing and high-end lifestyle collaborations.

The details

MSCHF created the Circle Car by fusing the nose of a Lexus RZ 450e to its tail, while the Twisted Car involved rotating the body of a Lexus RX 450h+ around its central axis. Lexus classified these installations as Form Cars to differentiate them from standard automotive concept vehicles.

The sculptures were exhibited at Chelsea Industrial from September 24 to 26, 2026.

Roadmap

This project follows the pattern set by the BMW Art Car project while marking a departure by rendering the vehicles non-functional and abstract. It highlights a shift in luxury marketing where automakers treat production vehicles as raw media for conceptual art.

These sculptures are static art pieces and are not available for purchase or daily driving by the general public. Potential buyers of the standard RZ 450e or RX 450h+ models should consult their local dealership for current retail availability and pricing.

The takeaway

Lexus may repeat this format if the sculptures generate sustained gallery and collector engagement. Enthusiasts should note that these Form Cars are distinct from concept vehicles intended for future mass production.