Kai Cenat Launched Fashion Label VIVET
The streamer debuted his new fashion brand at a runway show held during New York Fashion Week.
Updated on Sept. 26, 2026 in Fashion
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Streamer Kai Cenat has officially entered the fashion industry with the debut of his label, VIVET. The launch took place during New York Fashion Week at Cipriani in Lower Manhattan.
Why it matters
Cenat launched the brand to bridge the gap between his digital platform and physical creative interests. He aimed to provide fans with immediate access to products through a livestreamed see-now-buy-now model.
The VIVET collection features a full range of menswear, womenswear, footwear, and leather goods. Cenat spent months studying textile production and leather crafting in Italy to prepare for the launch.
The players
Kai Cenat
A prominent digital creator and streamer who has expanded his professional portfolio into the fashion industry.
Lauryn Hill
A celebrated singer, songwriter, and rapper who attended the runway show.
Jaden Smith
An actor, musician, and fashion entrepreneur who was a guest at the debut event.
Luka Sabbat
A model and creative entrepreneur recognized for his influence in the fashion space.
Law Roach
A renowned celebrity stylist and image architect who attended the VIVET showcase.
The details
Cenat maintained full ownership of the brand and worked directly with manufacturers to develop the collection. The runway show featured notable figures including Duke Dennis, Ray, and BruceDropEmOff, with attendees such as Lauryn Hill and Jaden Smith.
Timeline
September 12, 2026: Kai Cenat launched VIVET at NYFW.
Culture Shift
Cenat is leveraging the see-now-buy-now model popularized by major luxury houses to bypass traditional retail lag. This move reflects a broader trend of creators using their direct-to-audience platforms to disrupt standard fashion industry supply chain timelines.
The use of a livestreamed runway show allows fans to purchase items immediately during the event rather than waiting for future retail drops. This direct-to-consumer approach shifts the purchasing experience by prioritizing immediate access over traditional seasonal inventory cycles.
The takeaway
Cenat’s transition into fashion demonstrates how creators are increasingly utilizing their own digital reach to bypass traditional retail intermediaries. Consumers can expect more hybrid events that combine livestream entertainment with immediate digital shopping capabilities.
Further reading
For more on industry trends, explore our Fashion section.
Source note: This article includes information reported by Face2Face Africa.
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