Broadcasters Association Completed 2026 Training Series

The New York State Broadcasters Association concluded seven regional training and awards events across the state.

Updated on Oct. 5, 2026 in Philanthropy

Broadcasters Association Completed 2026 Training Series

The New York State Broadcasters Association has wrapped up its 2026 series of regional training sessions and awards luncheons. The events were held in seven cities throughout the state to provide professional development and industry recognition.

Why it matters

The series aimed to equip regional sales and management teams with modern tools, specifically focusing on the integration of artificial intelligence in prospecting strategies. These sessions ensure local media professionals stay competitive in an increasingly automated landscape.

The association held a total of 7 luncheons across New York state to facilitate professional networking and training. This series marks a significant point in the tenure of David Donovan, who has maintained a commitment to the organization for 15 years.

The players

New York State Broadcasters Association

This is a non-profit trade association dedicated to representing the interests of television and radio stations throughout New York.

Derron Steenbergen

He is a professional media trainer who specializes in sales performance and management strategies for the broadcasting industry.

David Donovan

He serves as a primary representative for the organization and has dedicated 15 years of leadership service to the association.

QUU

This technology company served as the official sponsor for the 2026 series of training sessions.

The details

Led by trainer Derron Steenbergen, the sessions introduced practical sales strategies centered on AI-powered prospecting. The events also featured the presentation of Excellence in Broadcasting and Serving New York Community awards to recognize regional media achievement.

September 17, 2026: The series commenced in New York City.
October 5, 2026: The regional training series concluded.

Market Landscape

The training series aligns with the industry-wide shift toward integrating AI tools into traditional broadcast sales pipelines. By facilitating this transition through the Serving New York Community awards program, the association positions local stations to better compete against digital-first rivals.

Local media consumers may notice shifts in advertising and programming strategies as stations adopt the AI-powered sales methods covered in these sessions. These changes are intended to improve the operational efficiency and community engagement of local broadcast outlets.

The takeaway

Regional media organizations are increasingly prioritizing AI training to modernize their sales prospecting workflows. Professionals in the field can implement these prospecting strategies to enhance their competitive standing in local markets.