Fluffy Fluffy Files Plans for Reno Cafe
The Japanese-style souffle pancake chain has applied for a tenant improvement permit at a former Starbucks in south Reno.
Updated on Nov. 5, 2026 in Openings & Closings
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Fluffy Fluffy, a Japanese-style cafe known for souffle pancakes, burnt-top cheesecakes and croffles, filed a tenant improvement application Wednesday for the former Starbucks at 6637 S. Virginia St. in Reno. The Reno site is in the Commons shopping center south of Neil Road, and the company's website lists the location as "coming soon."
Why it matters
The filing signals the chain's continued expansion in the Reno area, where it would join a shopping center that already houses Total Wine, Petsmart and Wrap It Up Mediterranean food. Reuse of a vacant former Starbucks space also reflects how restaurant brands are backfilling existing commercial sites.
Fluffy Fluffy operates more than 30 locations in North America and roughly 70 worldwide, having begun franchising in 2020 after its 2018 founding in Canada. No opening date for the Reno cafe has been publicly set.
The players
Fluffy Fluffy
A Japanese-style cafe chain founded in Canada in 2018 that specializes in souffle pancakes and has expanded through franchising since 2020.
The details
The tenant improvement application was filed for work "per Fluffy Fluffy cafe standards" at the former Starbucks space in the Commons shopping center. The planned cafe would serve the brand's signature souffle pancakes, burnt-top cheesecakes and croffles.
Timeline
2018: Fluffy Fluffy founded in Canada.
2020: Fluffy Fluffy began franchising.
Wednesday, Nov. 4, 2026: Tenant improvement application filed for the Reno location.
Market Landscape
Fluffy Fluffy's 2020 move into franchising has produced more than 30 North American locations and about 70 more abroad, and the Reno filing extends that rollout into a new market. The pattern places the brand among fast-growing specialty dessert concepts competing for strip-center sites vacated by larger chains.
Reno shoppers in the south Virginia Street area may eventually find a new dessert option in the Commons shopping center once the cafe opens. Until an opening date is announced, residents can only track the site's progress through the company's website.
The takeaway
Watch for an opening announcement from Fluffy Fluffy if you want to try its souffle pancakes at the Commons location.
Further reading
For more local retail moves, browse Openings & Closings coverage across Reno.
Source note: This article includes information reported by Reno Gazette Journal.
Live Poll
Would you welcome a new Japanese-style cafe at the Commons in Reno?
