Reno Rodeo Association Donates Over $125K to Local Groups

The Reno Rodeo Association distributed proceeds from its 50/50 raffle to ten community organizations at an event in Reno.

Updated on Oct. 20, 2026 in Philanthropy

Screen-print poster illustration of a Western brass belt buckle, evoking the rodeo heritage and charitable spirit of the Reno community. — The Reno Rodeo Association distributed $125,265.80 in raffle proceeds to ten local nonprofit organizations at a recent community event in Reno. AI Illustration. Upload story photo >

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The Reno Rodeo Association has officially donated $125,265.80 to 10 community organizations in the Reno area. The funds were gathered through ticket sales during the 2026 Reno Rodeo 50/50 raffle.

Why it matters

These donations support a variety of local programs and nonprofit initiatives that provide critical services to the Reno community. By splitting raffle proceeds between attendees and charities, the organization ensures a direct financial benefit to regional groups.

The Reno Rodeo Association awarded $125,265.80 to 10 groups, including $24,308.80 for the Western Folklife Center and $19,518 for Moms on the Run. Additional recipients include Awaken, Communities In Schools, Nevada Military Support Alliance, the Domestic Violence Resource Center, and the UNR Rodeo.

The players

Reno Rodeo Association

This is a volunteer-run non-profit organization that has managed the annual Reno Rodeo since its founding in 1919.

Western Folklife Center

This organization works to preserve and present the culture and traditions of the American West through educational programs and events.

Moms on the Run

This local charity focuses on supporting women who are currently battling or have survived breast cancer.

The details

At an event held at the Elks Lodge in Reno, representatives presented the funds to the beneficiaries. The money was collected throughout the 2026 rodeo by raffle attendees, with half of the ticket proceeds going to winners and half allocated to the nonprofits.

The Reno Rodeo 50/50 raffle check presentation took place on October 15, 2026.
The 2027 Reno Rodeo is scheduled for June 17-26, 2027.

Market Landscape

This charitable activity leverages the Reno Rodeo's $56 million estimated annual economic impact to strengthen community ties. It positions the association as a pillar of regional philanthropy, differentiating it from purely commercial event organizers in the entertainment sector.

Residents can support these local nonprofits by purchasing raffle tickets at future rodeo events, directly contributing to the funding of community services. These contributions help ensure that a portion of ticket spending remains within the Reno region to assist local organizations.

The takeaway

Community raffle programs provide a sustainable method for non-profits to secure essential funding through public engagement. Readers interested in supporting local causes can look for similar charitable components during regional athletic and entertainment events.